Like other advanced search technologies, the best match algorithm and the weighting of each factor are constantly being adjusted and improved, and even different categories may have different weightings. But the fundamental goal, namely “finding relevant results among the best sellers”, remains unchanged.
The following methods can help sellers rank their products at the top of search results.
(1) Focus on customer satisfaction.
Now more than ever, providing quality service is more important to successful sales. A good “Detailed Seller Rating Score” can promote the promotion of products, and it also means that the products have more exposure opportunities, which can lead to greater sales; conversely, for fixed-price products, more sales can bring more exposure opportunities.
(2) Competitive pricing.
The price of the product (including shipping costs) is very important. Excessive shipping costs will cause the seller’s products to be downgraded in search results, and many buyers consider the value of products based on the total cost (including product price and shipping costs). Therefore, when setting prices, sellers should consider that if shipping is not included, the price should be appropriately lowered.
(3) Offer free shipping.
When a seller chooses to offer free shipping, his product will automatically move up the list and be accompanied by an eye-catching free shipping icon. Free shipping is also a great way to increase the Shipping item in the DSR.
(4) Make the product more closely match the search results.
The 80 characters used in the product name should be as descriptive as possible to maximize the relevance to buyers’ searches. Product descriptions should include the most commonly used keywords and relevant details, such as color, size, and product condition. When listing many unique products, do not rely solely on images to highlight the product. It is best to include features that distinguish it from ordinary products in the name.
(5) Accumulate “recent sales” for fixed-price products.
Make sure similar fixed-price products are listed as “30-day online with multiple quantities” so that they have time to accumulate “recent sales”; use the “Good ‘Til Cancelled” option to ensure that the product is automatically relisted every 30 days with a new low listing fee. If a large quantity of a product is sold out or expires, do not create a new product. Simply increase the quantity and re-list it. The “recent sales” of this product will continue to increase.
It should be noted that when re-listing or modifying a product, do not change the product name, product status, product category or increase the price. Any of these operations will reset the product’s “recent sales.”
(6) Combine, match and try multiple listing methods.
By trying a combination of fixed-price and auction listings, find the best sales combination for your business and give buyers more choices.