In recent years, e-commerce has become increasingly popular, and it is poised to compete with the physical sales industry for the market. When writing soft articles for promotion, e-commerce products need to learn from user-type soft articles and also pay attention to their own characteristics.
1. Exaggerate the facts
Most e-commerce soft articles are spread on the Internet platform. If the facts are not exaggerated as necessary, they will be buried in the vast information. When creating, make the content of the article more straightforward or shocking.
For example, in a retail e-commerce store, a soft article was published to sell mite removal products. The fact that “if you don’t dry your quilt for three months, millions of mites will accompany you to sleep” was magnified in the soft article, extending it to every detail in life, and focusing on the degree of harm of mites to infants and the elderly. Although these materials are indeed facts proposed by experts after research, the use of language and words to exaggerate them makes them more important in the minds of consumers, which has become an important reason for the success of this soft article.
Exaggeration of facts should never be made out of nothing. Instead, it should be appropriately exaggerated after sorting and analyzing the existing information at hand, and use expressive words to hit the readers’ inner pain points. To this end, you need to use some popular oral words to make appropriate metaphors, exaggerations and descriptions of the effectiveness of e-commerce products.
2. Emphasize free, high cost-effectiveness and actual benefits
Users who choose to consume through the Internet are mostly people who are more sensitive to prices. Therefore, free, high cost-effectiveness and actual benefits can impress them the fastest.
(1) Free. Emphasize the free nature of products or benefits to make readers feel that they are getting a bargain and benefiting. For example, “The latest outdoor adventure expert skills, free sharing” seems to be giving away knowledge for free, but it actually guides readers to an e-commerce store of outdoor adventure products.
(2) Cost-effectiveness. Make readers feel that they have saved money while getting the same benefits. For example, “Buy the right air conditioner and you can save 500 yuan in electricity bills this summer.” This kind of description sentence used in soft articles will allow readers to grasp your marketing focus in the shortest time and click on the product page because of the high cost-effectiveness.
(3) Actual benefits. Without mentioning the price, let readers see the actual benefits that can be gained. For example, using a title like “Buy the right milk powder and quickly improve your child’s iron deficiency symptoms” and adding authoritative data and pictures and text materials in the soft article can help readers realize the benefits they are about to gain. And this sense of expectation will help them enter the consumption situation guided by the soft article.
3. Add online store links
In e-commerce product soft articles, it is best to include links to e-commerce websites, so as to increase effective external links and guide search engines to link to e-commerce websites, thereby increasing the probability of being included in search engines and ranking.
The website link address or product URL can be appropriately inserted into the content. For example, before introducing the product function or after explaining the possible benefits to readers, display the URL in a timely manner and guide readers to click. Of course, where to insert the link address depends on the platform where the soft article is published. For example, if it is published on a platform related to the product, the link can be inserted at the end of the article. On industry forums or other platforms, it can be inserted appropriately between the most critical words in the article.
In addition, no matter where you choose to insert the link in the article, the link to the URL needs to be coordinated with a transitional sentence. Too straightforward link insertion will make readers uncomfortable.