TikTok short video marketing is a very effective way of promotion, which leads to stores by publishing short videos. This article explains how to recommend Tiktok short videos and how to increase the completion rate of videos.
How does TikTok recommend short videos?
1. The premise of Tiktok algorithm recommendation is the principle of priority of the place of origin
The main influence of the place of origin of the account is that the seller’s works and comments will be recommended to people in that place. If it is a British account, most of the traffic comes from the UK, while the US account will be pushed to Americans.
When choosing a country or region for Tiktok, you should combine the market capabilities and product sales logic that the seller team is best at, and work backwards from the end to the beginning to figure out which place of origin account is needed, and then register at this time.
2. The relationship between fans and playback volume
① You can have playback volume without fans
Tiktok will give each work a basic playback volume of 300 to 500 (except for accounts and works that have been punished for violations).
② The impact of some fans on the playback volume
For accounts with fans, the basic playback volume of each work is also between 300 and 500. However, due to good video data, some fans’ accounts are more likely to be recommended to a larger traffic pool.
3. Tiktok short video traffic pool ladder
This is a rough distribution diagram of the traffic pool level. The purpose of showing this diagram is not to limit several levels; for the playback volume of each level, understanding its grading logic is to help oneself understand the work data.
4. What data can help short videos break through a larger traffic pool
Completion rate and repeated viewing actually point to the same indicator-how much time this work can help Tiktok retain users and do its best to extend the time users stay on short videos.
How to improve the completion rate?
1. Put the most attractive copy at the front of the video and display it in the form of dubbing.
2. Show the value that this video can bring to users in the first sentence.
3. Put valuable information in the form of pictures at the end.
4. Summarize the content of the video into several points, and emphasize the last point at the beginning.
The above content is about how Tiktok short videos are recommended and how to increase the completion rate of videos. In today’s increasingly fierce competition for short video traffic, merchants should master more video recommendation skills to win more attention and higher completion rates.