Value and strategy analysis of cross-border e-commerce product development
In the context of the rapid development of cross-border e-commerce, product development and strategy are crucial. The following is a multiple value analysis for product development, including trends, hot spots, visual, practical and cognitive values.
1. Trend value
If a product wants to sell well, two main strategies can be adopted: product mining and trend following. Product discovery strategies emphasize identifying potential opportunities in products that are not yet hot sellers. For example, if a product has not been fully developed by the market and has potential, it can be deployed in advance. The trend-following strategy is suitable for hot-selling products with low market saturation. Many successful sellers are able to identify products with continued growth potential after analyzing their product sales trends.
For example, a seller analyzed the sales of stainless steel straws through the Google Trends tool and learned that some states in the United States were gradually banning the use of disposable straws, which prompted him to continue selling the product even though it was a hot seller, and ultimately made a huge profit profit.
2. Hot value
In e-commerce, tracking hot spots can significantly increase product exposure. Hotspot marketing can be mainly divided into the following three types:
- Single hot spot type: Follow a certain phenomenon-level hot spot and launch related products, such as products based on popular film and television works.
- Comprehensive hotspot type: Focus on multiple hotspots to build a comprehensive marketing strategy.
- Platform hotspot type: Use the traffic of social platforms and combine them with their characteristics to create a long-term marketing strategy. For example, use the latest features of social media such as Facebook and Instagram to increase product exposure.
3. Visual value
In cross-border e-commerce, determining the visual value of a product does not simply rely on aesthetics, but also needs to bring a sense of surprise to the user experience. Unique visual design can attract users’ attention, such as an exaggerated shark-shaped pet nest, and can gain a lot of traffic through video ads and social media.
According to research, products that use video ads have 49% higher sales than products that do not use video ads. Therefore, in product development, improving visual appeal can not only boost sales, but also bring additional free marketing opportunities.
4. Practical value and cognitive value
The practical value of products varies by segment. Products such as winter wearable gloves and nano-absorbent mobile phone cases are favored by users because of their practicality. However, cognitive value emphasizes consumers’ perceptions and feelings about the product. For example, classic cases such as “A diamond is forever, a diamond will last forever” enhance brand recognition by creating emotional resonance.
5. Market positioning and strategy before building the website
In the construction of independent websites, sellers need to clearly define their positioning and consider the characteristics of the target market, including consumption habits and market size. Product selection is a key decision based on one’s own positioning and market demand. Using appropriate website building tools, such as Shopify, can help sellers build websites more efficiently and meet the needs of consumers in different regions.
In addition, the choice of logistics and payment is also crucial. The payment habits, logistics costs and timeliness of different regions need to be considered in advance to ensure that the independent stations established can operate smoothly.
Through a comprehensive understanding of these values, cross-border e-commerce sellers can find suitable products and sales strategies in the fierce market competition, thereby achieving sustainable growth.