Analysis of processing and manufacturing channels and evolution of digital marketing in cross-border e-commerce

In cross-border e-commerce business, processing and manufacturing have become an important choice. Sellers can entrust commodity manufacturers to process their products, and these manufacturers can be domestic or foreign. Domestic manufacturers generally have lower costs than foreign manufacturers.

Advantages and Disadvantages of Processing and Manufacturing

Suitable for the crowd

Manufacturing is particularly suitable for sellers with unique ideas or variations of existing products. Such sellers have usually verified market demand and are confident in product sales.

Advantages

1. Low unit price: Processing and manufacturing are suitable for low unit price products and can achieve higher product profits.
2. Brand Control: Merchants can establish their own brands without being restricted by other brands.
3. Price control: After the brand is established, merchants have the ability to set their own prices.
4. Quality Control: Merchants can effectively control product quality and enhance customer loyalty.

Disadvantages

1. Minimum order quantity: Manufacturers set minimum order quantities, and insufficient sales may result in inventory backlog.
2. Safety Risk: Insufficient understanding of a manufacturer’s operations can lead to losses.
3. Long time: The cycle from prototype to sample to production is long, and when facing international manufacturers, language, culture and other barriers need to be overcome.

Profit and Risk

Establishing good relationships with cooperative manufacturers can usually achieve higher profits than wholesale or consignment products; however, if product sales are poor, it may lead to the risk of a broken capital chain. Therefore, it is generally recommended that after the sales of self-made products begin to stabilize, they should be processed by manufacturers to save time and reduce costs, thereby maximizing profits.

The impact of the Web 2.0 era on cross-border e-commerce

Since Tim O’Reilly proposed the concept of Web 2.0 in 2004, the voice and participation of Internet users have become increasingly prominent. User-generated content (UGC) has become a symbol of this era, which has led to a surge in the number of content production entities and contributed to the rise of KOL (opinion leaders) and Internet celebrities. Several main models of digital marketing, including search engine marketing, social media marketing and live broadcast marketing, are widely used in the field of cross-border e-commerce and have significantly promoted the development of the industry.

A new era of Made in China

Made in China is entering a turbulent 2.0 era full of opportunities, with key words including “Internet + globalization + intelligence + branding + personalized customization”. The Internet brings not only changes in marketing models, but also a revolution in traditional sales and business models. It uses big data and C2B models to meet personalized needs and help profit growth and corporate development.

With the help of cross-border e-commerce, Chinese products can be retailed to the global market. Intelligence requires companies to continuously improve their R&D capabilities and product thresholds, especially the widespread application of technologies such as 3D printing, which promotes industrial upgrading. In the future, Made in China will show stronger competitiveness and brand influence in terms of personalized needs and technological projects, achieving a leap in branding strategy.

Conclusion

In cross-border e-commerce, processing and manufacturing provide sellers with a variety of options. At the same time, in the Web 2.0 era, the evolution of digital marketing and the transformation of Chinese manufacturing complement each other and jointly promote the development of this industry. Through effective product strategy and brand building, the future of cross-border e-commerce will be brighter.