Keyword strategies and title optimization techniques in cross-border e-commerce copywriting
In the field of cross-border e-commerce, copywriting is not only a combination of art and technology, but also the key to attracting potential customers. This article will explore how to improve the effectiveness of copywriting through the reasonable use of keywords (including related keywords and long-tail keywords) and writing attractive titles.
The role of related keywords
Additional explanation of core keywords
Related keywords can supplement the meaning of core vocabulary and make the page content more focused on a specific topic. For example, when the core word of the website is “computer”, by adding auxiliary words such as “laptop” and “ultra-thin computer”, the relevance of the page can be significantly enhanced.
Control keyword density
Appropriate use of related keywords can help control the density of main keywords and avoid penalties caused by excessive accumulation. Reasonable density can not only meet the requirements of search engines, but also ensure the natural flow of content.
Improve search probability
By expanding core keywords, increase the chance of the page being searched. For example, “computer price”, “computer brand” and other search terms related to “computer” can attract more clicks from potential users.
How to select long-tail keywords
Use related searches
Enter general keywords in mainstream search engines (such as Baidu, 360, etc.) and check the “related searches” at the bottom. These words are often frequently searched by users.
Use webmaster tools
Use SEO analysis software such as Webmaster Tools to enter specific keywords and get a series of related long-tail keyword suggestions.
Refer to Baidu drop-down box
The auto-complete function provided by Baidu search box is also an effective way to obtain long-tail words.
Analyze competitors
Research the long-tail keywords used by competing product websites in the same industry, and improve and apply them.
Explore community Q&A platform
Mind the actual needs of users on Q&A websites such as Baidu Zhizhi and Zhihu, and extract valuable long-tail words.
Use search engine tools
Backend tools provided by search engines such as Baidu and Sogou help query and expand long-tail keywords.
The importance of titles
Attract attention
A good title should immediately catch the reader’s attention and stimulate their interest in further exploration.
Filter target groups
Clear titles can help filter out non-target readers and ensure that content reaches a truly interested audience.
Emphasis on product features
Including the product’s main selling points in the title can quickly convey key information and increase conversion rates.
Convey information completely
A comprehensive title should provide enough information even if the reader does not have time to read the entire article.
Provide innovative perspectives
Creative titles can stand out from the crowd of information and attract more attention.
Inspire interest in reading
Encourage readers to continue reading the text by setting up suspense, raising questions, etc.
The marketing value of copywriting
Build brand value
High-quality copywriting helps accumulate brand assets, including awareness, image, etc.
Establish trust relationship
Detailed product introductions and positive reviews can enhance customers’ trust and promote purchasing decisions.
Enable interactive communication
Copywriting on online platforms is not only used for promotion, but also promotes user feedback and strengthens interaction between the two parties.
Improve link quality
Reasonable external link settings will help increase page weight and attract more traffic.
To sum up, whether it is choosing appropriate keywords or designing an attractive title, it is an indispensable part of the cross-border e-commerce copywriting process. The correct application of these strategies will greatly improve the expressiveness of copywriting and thus better serve marketing goals.