The life cycle of exhibitions and products: a comprehensive analysis from time-honored brand innovation to member management

Each exhibition has a unique life cycle, which is closely related to market changes and exhibition operations. As competition in the exhibition industry becomes increasingly fierce, some exhibitions with a long history are finding it difficult to maintain their former glory. For example, Deutsche Messe announced the suspension of the Hannover Consumer Electronics, Information and Communications Expo (CeBIT), which once led domestic and foreign technology trends, which aroused widespread concern and regret. The life cycle of an exhibition follows the market process. Only through continuous innovation can we delay decline and maintain market competitiveness.

In the field of cross-border e-commerce, product life cycle is also crucial. The product introduction period is a critical stage of operation, and merchants need to make clear product selection and information optimization. For standard products, it is relatively simple to make a clear choice, while non-standard products require step-by-step testing and focus on several target products. This process usually includes methods such as P4P testing and related product testing to ensure effective investment of resources. As the product market position stabilizes and enters the mature stage, merchants need to maintain sales and establish competition barriers by reducing promotion investment or upgrading product functions. If strategies are not adjusted in time, the product will enter a period of decline, forcing merchants to deploy a new generation of products.

In the process of promoting sales, the management of member life cycle cannot be ignored. Members can be divided into ordinary consumers, new members, active members, sleeping members and lost members based on their activities in the store. Members at different stages have their own characteristics, and merchants can implement targeted marketing strategies according to local conditions. For example, for ordinary consumers, merchants can use discounts to guide them to complete the first transaction, while for lost members, more attractive marketing methods can be used to recall them.

The survival and growth of time-honored brands also require attention to the life cycle of products and markets. Facing the rapidly changing consumer environment, many time-honored brands are experiencing the “extreme point” of their life cycles and are in urgent need of innovation to continue their vitality. Although time-honored brands have profound cultural heritage and brand value, only by having the courage to innovate can they adapt to the needs of young consumer groups. Through new product research and development and market strategy adjustments, these time-honored brands can retain their traditional characteristics while radiating new vitality.

In summary, the life cycle analysis of exhibitions, products and member management provides an important strategic framework for merchants. Only through continuous innovation and strategic adjustment can we remain invincible in the ever-changing market environment.