Cross-border e-commerce interactive marketing strategy and platform application
In cross-border e-commerce, interactive marketing has become an important means to enhance brand awareness and promote product sales. This article will explore several effective interactive marketing strategies and introduce several commonly used interactive platforms.
Video content design and interactive marketing
The key to video marketing lies in content design. The main image video can clearly display the selling points of the product through a video of tens of seconds and quickly attract consumers’ interest. In order to reduce the bounce rate of watching the main image video and drive product transaction conversion, sellers can set up a “countdown treasure box” in the video. When buyers watch the main image video, they can receive coupons, etc. in the “countdown treasure box”. In addition, sellers can also effectively integrate resources from other social media platforms to improve the interactivity of video marketing and increase consumer participation.
Cross-border e-commerce interactive platform
Trademanager
Trademanager, the international station Wangwang, is an online instant messaging platform between Alibaba website customers and sellers. Sellers can communicate with customers in real time through Trademanager, and can also manage all contacts to facilitate follow-up.
Twitter is a world-famous social networking site that allows users to send and read messages (tweets). The initial character limit for tweets was 140, but after 2017, the character limit for tweets increased to 280 in all languages except Chinese, Japanese, and Korean. In order to increase the click-through rate, it is recommended to attach a picture or image to the tweet and add 1-2 trending or popular industry topic tags. It is also important to keep tweeting every day. The “average lifespan” of a tweet is only about 20 minutes, so it is very important to keep tweeting. Interacting with promoters is also an effective way to increase product dissemination and coverage.
WhatsApp and Skype
WhatsApp is a free, cross-platform and IP voice communication service software with 1.2 billion monthly active users. WhatsApp allows users to send text messages and voicemails, make voice and video calls, and share images, documents, customer locations, and other media. The WhatsApp group function is also very useful. The upper limit of group friends is 256, and customer service staff can share product information in the group. Skype is a popular Internet phone around the world, with super clear voice quality and supports free text, voice, and video communication around the world.
Conclusion
Cross-border e-commerce interactive marketing can be carried out in a variety of ways, such as main image videos, social media platforms, etc. Choosing the right interactive platform and adopting effective interactive marketing strategies can help sellers increase the spread and coverage of their products and promote product sales.