Detailed explanation of the cross-border e-commerce industry chain: a comprehensive analysis from payment to maternal and infant e-commerce

1. Analysis of cross-border e-commerce payment industry chain

Cross-border micro-commerce payment is an important part of cross-border e-commerce, and its industry chain covers cross-border payment services (i.e. overseas acquiring) and cross-border collection services (i.e. foreign card acquiring). Payment institutions play a vital role in this process, not only simplifying the transaction process but also improving consumers’ shopping experience.

Overseas acquiring

For domestic consumers, when purchasing overseas goods through e-commerce platforms, payment institutions help them purchase foreign exchange and pay it to overseas merchants, eliminating the cumbersome steps of personal exchange of foreign currency.

Wild card acquiring

For foreign consumers, currency exchange can also be completed through payment institutions when purchasing domestic goods, thereby achieving a seamless shopping experience.

2. Overview of cross-border e-commerce industry chain system

The complete cross-border e-commerce industry chain includes but is not limited to multiple participating entities such as manufacturers, traders, e-commerce platforms, third-party service companies and consumers. Together they form a complex network system, with each link closely connected and interacting with each other to jointly promote value creation and delivery.

Manufacturer

As a basic link, manufacturers export goods to overseas markets directly or indirectly through traders. With the development of cross-border e-commerce, manufacturers have begun to pay attention to self-operated channels to gain more market share.

Import and export traders

Traders play a bridging role. They not only integrate supply chain resources, but may also develop into competitive brands.

Consumer

With the deepening of globalization, consumers are becoming more and more receptive to international goods, which has promoted the continued growth of the cross-border e-commerce market.

E-commerce platform

Whether it is cross-border or domestic e-commerce platforms, they play a key role in the entire transaction chain, reducing the company’s international operating costs and improving efficiency.

3. Analysis of cross-border e-commerce industry chain model

Based on the combination of different participants, cross-border e-commerce can be divided into multiple models, such as M2B2B2C, M2B2C, M2C, etc. These modes do not exist in isolation, but can be flexibly combined according to actual needs.

4. Miya: A successful case of cross-border maternal and infant e-commerce

Miya, as a successful cross-border maternal and infant e-commerce platform, enhances user stickiness through global supply chain layout and knowledge + social interaction, and actively explores new retail models that integrate online and offline.

Globalized supply chain

Miya cooperates directly with brand owners to achieve direct cross-border procurement, effectively reducing intermediate links and ensuring product quality and price advantages.

Knowledge + Social

In response to the high consumption threshold for maternal and infant products, MiYa created the MiYa Circle community to encourage users to share their experiences and insights to enhance the platform’s appeal.

O2O layout

Miya cooperates with education, medical, entertainment and other industries to connect online and offline services to provide users with a comprehensive consumer experience.

It can be seen from the above analysis that the cross-border e-commerce industry chain involves many aspects, and every link is crucial. In the future, with technological advancement and changes in market demand, this field will continue to innovate and develop.