Cross-border e-commerce image management and optimization strategy

Competition in the cross-border e-commerce industry is becoming increasingly fierce. Sellers must not only pay attention to product quality, but also the quality and compliance of product images. Pictures are not only the first impression that attracts customers, but also an important means of showing the characteristics of the product. Below we will introduce in detail how to use image retrieval tools to avoid the risk of infringement, how to prepare pictures of exhibiting products at the Canton Fair, email picture design skills, cross-border e-commerce picture classification, picture shooting light source selection and scene construction, picture photography composition, and store picture processing. , precautions for adding image carousels to independent stations and the appeal process after images are stolen.

1. Use image search tools to avoid the risk of infringement

How to use the image search tool?

1. Upload pictures and fill in product information: Upload the product pictures to be tested to the tool’s website, and fill in the key information of the product in the title.
2. Set detection parameters: Select the country or region that needs to be tested, such as the United States, and then click the test button to perform the test.
3. View test results: On the test results page, all appearance patents similar to the uploaded image will be displayed. Click on an individual card to view the details of the design patent.
4. Compare original image: Click the Compare original image button to expand the uploaded image and visually compare the similarity between the uploaded image and the appearance patent.
5. Adjust keywords: You can obtain different detection results by modifying keywords, such as electronic products, mobile phones, clothing, etc., to further ensure the accuracy of detection.

Notes

Although this image search tool is very convenient, in order to find patents more accurately, it is still recommended to use other patent search tools, such as Google Patent, SooPAT, etc. When selecting and expanding products, sellers must choose carefully to avoid infringing the intellectual property rights of others. Keep abreast of and comply with the patent laws and regulations of various countries to protect your business interests.

2. How to prepare pictures of exhibiting products at the Canton Fair?

1. Improve the ranking of product images on Google: According to data from Jumpshot and Moz, Google’s image search share accounts for approximately 22.6% of the total search volume, and its market share is very considerable. Professional product images help reduce customer hesitation and increase order conversion rates.
2. Improve the loading speed of website images: Ensure that images are loaded quickly, select smaller images (photos with smaller KB), and use image links, such as picasa, flickr and domestic yupoo, etc.
3. The style selection of pictures should comply with the broad aesthetic standards of customers: It is recommended to use white background pictures. From a visual aesthetic point of view, white background product pictures will make the entire page look neat and unified, and the product features It is more obvious and very consistent with the aesthetics of overseas buyers.

3. Email picture design skills

1. The whole page pictures should be limited to 8 or less, and each picture should not exceed 15KB.
2. Please do not write the image address as a local path. Instead, use an absolute address in network space.
3. The image name cannot contain ad characters, otherwise the image will be displayed as “filtered advertisement” after uploading.

4. Cross-border e-commerce picture classification

1. Product pictures: including main product pictures, product details pages, and product poster pictures.
2. Company pictures: including company information pictures, factory pictures, success case pictures, qualification certificate pictures, etc.

5. Light source selection and scene construction for cross-border e-commerce picture shooting

1. Indoor natural light: The light from outdoor natural light enters the room through doors and windows. The shooting angle needs to be adjusted to improve the light-receiving conditions of the product.
2. Artificial light source: Mainly use flash, reflector, light barrier, honeycomb, soft box and other equipment.
3. Scene construction: Build shooting environments for different product types and sizes, such as still life tables with light boxes, background curtains, real shots of model scenes, etc.

6. Photography composition of cross-border e-commerce pictures

1. Nine-square grid composition: Place the subject or important scenery at the intersection.
2. Rule of thirds composition: Divide the picture into three equal parts horizontally and vertically, and place the main form in the center of each part.
3. Cross-shaped composition: Draw two horizontal and vertical lines through the center of the picture, and the central intersection is where the subject is placed.
4. Horizontal line composition: Make the picture feel quiet, broad, stable and reliable.
5. Vertical line composition: Make the picture feel strong, solemn and powerful.
6. Diagonal composition: It is a composition method in which products are placed diagonally.
7. Alternate density and density composition method: Place multiple objects in the same frame for shooting so that they are well-proportioned and alternate between density and density.

7. Cross-border e-commerce store image processing

1. Crop product images: Different modules in the store have different size requirements for product images, and the image size needs to be cropped.
2. Product image effect adjustment: Adjust images with inaccurate exposure, adjust the overall tone of the image, clarify blurred images, repair stains, flaws and wrinkles on the image, blur the background and Change the color of the product, etc.
3. Differentiated design of product main image: The main image is the traffic entrance of the product. It is necessary to make full use of the design skills of the main image to be different and creative from the competitors’ main images.

8. Things to note when adding image carousels to independent sites

1. Automatic carousel: The click-through rate of automatic carousel will be 4-5 times that of manual carousel, but attention should be paid to the speed not being too fast or too slow, and interactive design should be added.
2. Mobile terminal optimization: The carousel image should be set differently on the mobile terminal and the PC terminal. The mobile terminal interface should be smaller, the number of words on the picture should be smaller, and the loading speed should be faster. .

9. How to complain about the theft of pictures?

1. Appeal path: Submit an appeal through the infringement reporting page provided by Amazon.
2. Fill in the detailed information about the infringing product: including rights owner information, description of copyright issues, trademark name, image property rights-related information, etc.
3. Fill in the ASIN or product address of the thief: Amazon will automatically search for the product, and the product information will be displayed below.
4. Fill in the applicant’s basic information: include email address and other information, and check the box to read and agree to the statement.

10. Where can I find pictures of cross-border e-commerce independent stations?

1. Shoot by yourself: Rent a professional studio and hire professional photographers and models.
2. Supplier: Obtain design drawings from suppliers.
3. Similar category websites: Use images from similar websites, but be aware of copyright issues.
4. Other accompanying images: including background images, illustrations, illustrated materials, article accompanying images, etc.

Notes on image selection

1. Same Proportions: Select images of the same size and proportions.
2. Resolution: Choose the appropriate resolution according to different market needs.

Through the above steps, cross-border e-commerce sellers can not only avoid the risks and losses caused by unintentional infringement, but also attract more potential customers and enhance their brand image through high-quality pictures.