Service innovation and management innovation strategies of cross-border e-commerce
As an emerging business model, cross-border e-commerce’s development trend is driven by multiple factors such as “manufacturing transformation, foreign trade exports and consumption upgrading”. To succeed in this field, operators must develop unique service and management innovation strategies.
The importance of service innovation
Cross-border e-commerce operators need to differentiate themselves from other platforms by establishing unique services to stand out. In response to consumers’ different shopping habits and needs, the platform can design a variety of value-added services, such as online consultation, online ordering, after-sales follow-up, etc. In addition, as consumers pay attention to logistics links, platforms need to innovate logistics models. One way is to cooperate with third-party logistics companies, and the other is to establish your own logistics brand, such as JD Logistics. The ultimate goal is to achieve lower logistics costs and the fastest transportation method to ensure that products can be successfully delivered to overseas consumers.
The necessity of management innovation
At the management level, operators need to be innovative and have keen insight into the market to attract consumers and ensure smooth completion of transactions. In the production process, operators need to constantly adjust raw materials and seek a balance between cost and quality to produce cost-effective products. At the same time, improving production efficiency is an important means to enhance market competitiveness. Operators should establish a professional e-commerce team, be familiar with the rules and management details of cross-border e-commerce, and use big data analysis and market research to formulate precise marketing strategies. In addition, optimizing the web design of the platform and attracting customers’ attention through reasonable layout and appropriate beautification is also a part that cannot be ignored in management innovation.
Marketing innovation and market development
In cross-border e-commerce, marketing innovation is crucial. Whether you’re creating a new marketing strategy or improving an existing approach, you need to adapt to an ever-changing market. This involves building a new marketing framework, such as adopting the 13N1 model, to guide companies in systematizing their marketing efforts. When facing a new market or need to proactively explore new markets, traditional marketing strategies often fail, so it is particularly important to carry out necessary marketing innovations.
Diversified innovation approaches
Cross-border e-commerce innovation can be promoted from multiple perspectives: concepts, products, management and technology. Only by paying attention to the combination of consumer needs and technological innovation can we stand out in the fierce competition. In particular, the preferences and needs of the younger generation of consumers may not be understood by traditional companies, so new entrants have the opportunity to subvert the market status quo. In the next five years, China will usher in a large-scale increase in consumption, and new growth drivers will also come from third- and fourth-tier cities, while the influence of mobile e-commerce will further increase.
Through the mutual complementation of service innovation and management innovation, cross-border e-commerce can achieve improvements and breakthroughs in this changing market. Operators must respond flexibly when faced with multiple challenges so that enterprises can remain invincible in the wave of global competition.