Understand the functions and usage techniques of Dunhuang Network Product Traffic Express
Product Traffic Express is an efficient traffic diversion tool customized by Dunhuang.com for sellers. It is designed to help new sellers increase product traffic and cultivate popular products. By being highly exposed in the exclusive promotion position on the search product results list page, Traffic Express provides sellers with more display opportunities, and this exposure is not limited by time.
Required information
The prerequisite for using Product Traffic Express is to have a normally operating DHgate store. All products displayed online can participate in Traffic Express promotion, and the feature of no time limit provides sellers with flexible promotion space.
Operation skills
1. The meaning of Product Traffic Express
As a traffic diversion tool, Product Traffic Express is displayed at a fixed position on the product sorting list page to obtain maximum exposure. Its advantages include simple operation, rapid increase in store views, and almost “zero” cost. At the same time, it can easily create popular products and improve overall operational efficiency.
2. Traffic Express acquisition rules
The use of Traffic Express can be adjusted based on the seller’s value-added gift package type and level, but the number of Traffic Express that can be used does not overlap. This means that each seller needs to plan their use reasonably according to their own level.
3. Strategies for efficient utilization of traffic express
- Product image optimization: Pay special attention to the quality of the first image to attract customers’ attention.
- Product catalog and keyword review: Ensure that the keywords used in products are in line with industry development and improve search results.
- Set up associated marketing sections: Set up marketing sections on the final product page to increase conversion rates.
- Control store indicators: Maintain a low dispute rate, refund rate, and maintain a good praise rate to enhance the credibility of the store.
- Industry Analysis and Updates: Regularly update Express promotion products based on industry characteristics, seasonal changes, product performance and other factors.
Steps to add express products
- Log in to your personal account and select “Traffic Express” from the drop-down menu of “Promotion and Marketing”.
- Follow the guidelines to add express products.
- After the addition is completed, you can check the marketing status of the product at any time to understand its performance in the “window, express and prime booth” and other locations.
By effectively utilizing DHgate’s product traffic express, sellers can stand out in the fiercely competitive environment and achieve better performance.