Detailed analysis of Shopee SIP project and preparation guide for store opening

The Shopee International Platform (SIP) project was launched in 2019 to support sellers in Taiwan, China, to sell their products to other markets in Southeast Asia, such as Malaysia, the Philippines, and Vietnam. Stores that join the SIP project can not only view order and account information from other sites, but also expand their buyer coverage. However, stores participating in the project need to meet certain conditions. These conditions include: the first site to be opened is Taiwan, China, the number of historical orders reaches more than 3, and the order cancellation rate does not exceed 10%.

Conditions and procedures for activating SIP projects

Currently, the opening of the SIP project is on an invitation-only basis, aiming to give priority to qualified sellers in Taiwan, China. If the store meets all standards, the relevant seller will receive an invitation from the account manager, and after accepting the terms of service, the project can be officially opened. It is worth noting that the default setting of the SIP project is to open six other Southeast Asian sites at the same time. If you need to select a specific site, you can apply to the account manager.

Store preparation work

Before deciding to open a SIP project, sellers need to make careful preparations to ensure smooth operations and optimized customer experience.

  1. Product information review: The current product information on the China Taiwan website needs to be carefully reviewed, especially focusing on products with higher profits. The key inspection contents include the weight, packaging size and product size of the packaged goods. These three indicators are particularly important in freight calculation. Each site has different freight calculation standards. Filling them in accurately can avoid unnecessary losses.

  2. Product attribute and name settings: In order to adapt to the title character restrictions of different sites, sellers need to set reasonable attributes and names for the product. Especially for product titles, ensure that the main keywords are placed first to avoid the translated title exceeding the character limit and affecting the display effect. If the product has many attributes, it is recommended to use dual attribute settings to make the product parameters clearer, which can help reduce customer service communication costs and improve conversion rates.

  3. Inventory Management: Sellers should clearly understand the inventory quantity of best-selling products. After SIP is activated, the original inventory will be converted into the total inventory of the Taiwan station and other stations, and the system will distribute it on this basis. Therefore, it is particularly important to manage the inventory quantity to avoid purchase obstacles caused by insufficient inventory.

Through the above preparations, sellers can not only manage cross-site products more efficiently, but also improve buyers’ purchasing experience and lay a good foundation for future sales growth. As Shopee continues to improve the functionality of the SIP project, participating sellers will also face a more convenient operation and management experience.