How to prepare for Black Friday and the overseas Christmas peak season The Black Friday and overseas Christmas peak seasons in this section are written in chronological order. Prime Day falls in mid-July every year, followed by the traditional off-season. Cross-border e-commerce sellers must shift their focus from domestic to overseas, from the most popular…
It has been emphasized many times in previous chapters that cross-border e-commerce faces overseas markets. Since European and American countries have mature and complete intellectual property protection, they have strict regulations on product trademark rights, appearance patent rights, etc. Protection policy, for example, related brand elements such as Mickey Mouse, Donald Duck, Disney, etc. cannot…
The delivery methods on the Amazon platform are roughly divided into two types: self-delivery and FBA delivery. With self-delivery, the seller is responsible for mailing the products from China to overseas buyers. The seller can change the inventory quantity of the self-delivered products in the background at any time. Assume that the inventory quantity is…
Compared with international small parcels, the first impression given by international express delivery channels is that they are fast. It usually takes 3 to 5 working days to mail items from China to mainstream cross-border e-commerce destination countries. However, some African countries National statute of limitations is slightly slower. Currently, the four most commonly used…
Sellers who have a little knowledge of e-commerce should have heard the word “hot product”. This word is a professional term in the e-commerce industry. Every Amazon seller hopes to create a hot product, but hot products have With many features, when the product itself is of high quality and reasonably priced, effective and appropriate…
As sellers on the Amazon platform, we must sell products that the Amazon platform likes. Amazon is a platform that emphasizes products over stores, buyers over sellers, recommendations over advertising. This is what this book tells everyone from beginning to end. Main line of operations. When the seller selects several suitable products and ships them…
Amazon’s Off-Season Operation Method After experiencing Amazon’s own Prime Day carnival shopping festival, it will gradually enter the off-season of the foreign trade industry, which is usually between the end of July and August. During this period, many European and American buyers will travel with their pets, and Europeans and Americans are absolutely separated from…
Three common types of promotional codes On domestic e-commerce platforms, you often see promotions such as 10 yuan off for purchases over 100 yuan, buy one, get one free, etc. On the Amazon platform, there are often sellers doing promotional activities, so the corresponding discount code needs to be set in the backend of the…
Automatic advertising means that the system automatically advertises a product without the seller having to do additional monitoring. It is the most trouble-free advertising and is very useful for new sellers. First look at how to create automatic ads, click “Advertising” → “Advertising Campaign Management”, and then click the “Create Advertising Campaign” button. The name…
As a qualified Amazon seller, the health of your account is an indicator that must be paid attention to. It is like a ship sailing on the sea. Only when the ship is safe and stable can it cross the Atlantic Ocean. Open the “Performance” drop-down menu in the Seller Center backend. After clicking “Account…