The Most Popular Holiday Gift of 2020: The Rise of Home Fragrance
The most popular holiday gift of 2020: The rise of home fragrance Relevant data shows that although U.S. cosmetics sales fell by 31% in the third quarter of 2020, perfume sales achieved a year-on-year growth of 1%. The main reason for this phenomenon is that during the COVID-19 epidemic, consumer demand for products related to household smell increased. A beauty industry consultant pointed out that throughout 2020, home fragrances performed very well. While perfume and cologne are traditionally popular choices for holiday gifts, a new product is making its mark…