Cross-border e-commerce PEST analysis method: understanding the impact of the macro environment on corporate decision-making PEST analysis method is a tool used to analyze the macro environment of industries and enterprises, and has important industry application value. This approach focuses on four major categories of external environmental factors: political, economic, social and technological. The specific analysis content of these factors will vary in different industries and enterprises to adapt to different business needs and characteristics. 1. Political environment Political environment refers to the political system, structure, principles, policies, laws and…

Cross-border e-commerce operations: how to evaluate customer value and old customer value In cross-border e-commerce operations, evaluating customer value is a complex process, which involves multiple dimensions such as historical value, potential value and added value. In order to better understand the value of customers, we can learn from the RFM model (Recency, Frequency, Monetary) and measure it through a series of indicators. How to judge the potential value of cross-border store membership The potential value of a member can be measured through six indicators: last consumption time, consumption frequency,…

How to use Excel and IoT technology to improve e-commerce data visualization and supply chain management In today’s digital era, data visualization has become an indispensable part of the e-commerce industry. It not only helps users intuitively understand complex data, but also provides strong support for corporate decision-making. Excel, as a powerful data processing software, is widely used in cross-border e-commerce data visualization work. In addition to Excel, there are a variety of online data visualization tools to choose from, such as ECharts, Dydata, Plotlyggplot2, Tableau, Raw, Infogram, etc. Data…

Cross-border e-commerce product selection strategy: based on crowd demand analysis and buyer portrait construction Crowd demand analysis, as a key link in changes in market supply and demand, has important guiding significance for corporate marketing decisions. This article aims to explore how to better select cross-border e-commerce products by combining the concepts and operational processes of crowd demand analysis and the understanding of consumer needs in e-commerce product selection. Overview of crowd demand analysis Concept and function Crowd demand analysis is the analysis of various factors, dynamics and trends of…

How do e-commerce companies lower express delivery prices and choose international dedicated logistics? For e-commerce companies, lowering express delivery prices is an important step in improving profit margins. This article will integrate the methods used by e-commerce companies to lower express delivery prices and discuss how to choose suitable international dedicated line logistics. How e-commerce companies lower express delivery prices Sufficient preliminary preparations must be made Before negotiating, e-commerce companies should first search for information on the Internet to understand which local logistics companies have good service quality and low…

SECockpit: Professional Internet Marketers’ Guide to Using SEO Keyword Research Tools SECockpit is a popular SEO keyword research tool among Internet marketers. Its main function is to help users generate keyword lists through seed keywords to support their online marketing strategies. The following is the usage steps and functional analysis of SECockpit. Register and create an account The first step to use SECockpit is to register an account and pay. After completing the payment, users will be able to access the control panel and choose to create a keyword project…

Key points for cross-border e-commerce supplier service level and performance assessment In the field of cross-border e-commerce, the assessment of supplier service levels usually includes qualitative indicators, such as communication methods, feedback time, cooperative attitude, participation in improvement and development projects, after-sales service and other factors. In addition, e-commerce companies also need to continuously improve the performance of suppliers through performance appraisal to achieve improvements in procurement costs, product quality, delivery, after-sales service, etc. Service level assessment Means of communication The effectiveness of communication is reflected in whether there are…

Detailed explanation of product portfolio and strategies in cross-border e-commerce The success of cross-border e-commerce lies in the selection and combination of products, and its basic concepts involve various product forms and strategies that meet consumer needs. This article will discuss in detail the product concept, product portfolio structure, and corresponding product portfolio strategies in cross-border e-commerce. 1. Product concept In cross-border e-commerce, products are defined as tangible and intangible factors that satisfy people’s needs and desires through exchange. Products can be divided into five levels: Core product: The basic…

Analysis of the main content and significance of cross-border e-commerce advertising planning As an important part of modern marketing, cross-border e-commerce advertising planning covers many core contents and its far-reaching significance. The following is an in-depth analysis of the definition, main content and importance of advertising planning. Definition of advertising planning Advertising planning is the process of using systematic market research and analysis methods to rationally layout marketing and advertising strategies. Its purpose is to predict market trends, consumer group needs and future trends, thereby laying the foundation for scientific…

Cross-border e-commerce supplier evaluation: production and trade supplier identification strategies In the cross-border e-commerce industry, supplier selection and evaluation are crucial. In order to ensure the stability of the supply chain and the quality of products, cross-border e-commerce companies need to establish a complete supplier management system and regularly evaluate suppliers. Supplier management system Enterprises should establish a supplier management system, strengthen communication with suppliers through meetings and other forms, and tap suppliers’ potential and room for improvement. In addition, supplier performance management and contractual relationship management also need to…