New trends in cross-border e-commerce video marketing: user-generated content and social media advertising strategies
New trends in cross-border e-commerce video marketing: user-generated content and social media advertising strategies According to data, 86% of cross-border sellers are now using video content to promote products or services. In this context, sellers need to keep up with the new trend of short video marketing. Here are several strategies worth paying attention to: 1. User-generated content (UGC) User-generated content earns consumer trust more than other forms of marketing. Its sense of reality is a key factor. Consumers often have more trust in other users’ experience evaluations than in…