Detailed explanation of Shopee platform registration requirements, commission policies and precautions
1. Shopee company registration requirements and procedures
Company registration requirements
- Legal entity registration: Shopee requires that the applicant merchant must be a legally registered legal entity, which can be a limited company, a joint-stock company, or other legal business entity.
- Registration location restrictions: Merchants must register in countries or regions covered by Shopee, such as Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, etc.
- Product Compliance: Merchants need to ensure that the products they sell comply with local laws and regulations.
- Transaction model: Shopee supports two transaction models: B2C (Business to Consumer) and C2C (Consumer to Consumer).
Registration process
- Download Shopee Merchant App: First, merchants need to download the Shopee Merchant App and install it on their mobile phones.
- Create account: Create a Shopee merchant account using your email address or mobile phone number.
- Enter store information: Fill in the basic information of the store, including store name, store description, contact information, etc.
- Provide company registration information: During the registration process, merchants need to provide company registration information, such as company name, registered address, registration number, etc.
- Verify account: Merchants need to verify their account to ensure the accuracy and authenticity of the information.
- Set up payment methods: Merchants need to set up acceptable payment methods so that customers can easily complete transactions.
- Improve store information: Merchants should improve store information as much as possible, including store logo, product description, price, etc., to attract more potential buyers.
- Publish products: Merchants can publish products as needed and set relevant product information, such as inventory, delivery methods, return and exchange policies, etc.
- Manage stores: Merchants need to regularly manage their stores, including updating product information, processing orders, answering customer questions, etc., to ensure smooth operations.
- Promotion and Marketing: Merchants can use the promotion tools and marketing activities provided by the Shopee platform to attract more customers and increase sales.
2. Shopee platform commission policy and precautions
Commission Policy
- Platform service fee: Platform service fee refers to the fees charged by the Shopee platform for various services provided to sellers, including product release, promotional activities, order management, logistics and distribution services.
- Commodity category commission: Different types of products have different commission standards. Sellers need to understand the relevant commission standards according to their own product types.
- Sales Commission: Sellers need to understand the relevant commission standards based on their sales.
Notes
- Understand the platform commission policy: Sellers need to understand the commission policy of the Shopee platform, including platform service fees, product category commissions, sales commissions and other related content.
- Reasonably priced products: Sellers need to price their products reasonably based on their own costs and the Shopee platform’s commission standards to ensure that the product prices are reasonable and avoid a drop in profits due to excessive commission costs.
- Focus on sales: Sellers need to pay attention to their sales on the platform, adjust their operating strategies in a timely manner according to sales commission standards, and increase sales and profits.
- Improve seller level: The higher the seller level, the lower the platform service fee, the product category commission and the sales commission standard will also be reduced accordingly. Sellers should optimize product quality and improve service quality. Improve your seller level.
3. Shopee platform related policies
Policies about products and services
The Shopee platform requires merchants to provide consumers with products and services that meet standards and quality requirements, and to truly and accurately reflect product information in product descriptions.
Policy on Transaction Process
The Shopee platform has formulated a series of clear policies on the transaction process, including the photo-talking function, free trading and profit sharing, etc.
Policies about merchants
The Shopee platform strictly examines the qualifications and behavior of merchants.
Policy on User Conduct
The Shopee platform requires users to provide their real names and addresses, and prohibits the distribution of pornographic, violent, terrorist and other illegal information.
4. Precautions and answers to questions related to the Shopee platform
Notes
- Understand local laws and regulations: Before registering, merchants should understand local e-commerce laws and regulations and ensure that their business operations comply with legal requirements.
- Provide true information: Merchants need to provide true and accurate information during the registration process, including company registration information, contact information, etc., to avoid subsequent disputes or legal risks.
- Product quality and after-sales service: Merchants should ensure that the goods they sell are of good quality and provide effective after-sales service to ensure customer satisfaction and loyalty.
- Learn the platform rules: Merchants should carefully read the rules and policies of the Shopee platform and abide by the platform’s regulations to avoid store closures or penalties due to violations.
- Update products and prices regularly: Merchants should regularly update product information and prices in their stores to adapt to changes in market demand and provide accurate product information to customers.
- Provide diversified payment methods: In order to facilitate customers to complete transactions, merchants should provide diversified payment methods, such as credit cards, Alipay, WeChat Pay, etc., to meet customer needs.
Q&A
- What should I do if I still haven’t received the official email after more than 5 working days?
- You can apply for a replacement email through the official customer service hotline.
- What should I do if I have passed the review but have not received the official Shopee invitation link to open a store?
- You can apply for a reissue of the store opening link through the official customer service hotline.
- If the data review fails and is closed, can I still appeal?
- If the seller’s application is closed due to suspected batch application, suspected trumpet account, suspected API virtual account, or suspected provision of false materials, the seller can resubmit the materials and appeal through the customer service hotline.
- Where can I download the Shopee App?
- Shopee’s App integrates buying and selling, so there is only one Shopee App for each site, and there is no distinction between the buyer’s version and the seller’s version. After the seller successfully settles in, he can find the Shopee App installation package for Android system in the enterprise WeChat, and download the Shopee App for iOS system in the application store.
- Can I only open one store at my first stop?
- Each business license can only apply for one store first. After successfully opening the store, place 5 orders and upload 200 products, then you can go to the operations manager to apply for the next store, and so on.
- Can I open multiple accounts with multiple business licenses?
- Duplicate store opening is prohibited on the platform. The standard for repeated store openings is not the business license, but the operating entity. That is to say, even if a company and the same operation team use multiple company information to register, it will be judged as duplicate registration by the platform.
Conclusion
Shopee, as a well-known e-commerce platform, provides merchants with good sales channels and business opportunities. By understanding Shopee’s registration requirements and related precautions, merchants can successfully register and start online sales. But before registering, merchants should carefully understand local laws and regulations and ensure that their business operations are compliant. At the same time, merchants should pay attention to product quality and after-sales service, regularly update product information, and abide by platform rules to establish a good merchant image, attract more customers, and achieve business growth.