Detailed explanation of Alibaba International Station product consultant and foreign trade express rules
Product Consultant: Help merchants gain insight into market trends
Since its launch in early 2021, the product advisory function has become an important tool for merchants to analyze popular products in the industry. Through this function, merchants can obtain product information of the top 50 visitors and business opportunities in the industry. The business opportunities list is sorted based on buyer feedback (such as the number of inquiries), which is especially useful for finding potential hot-selling products. By conducting comparative analysis of products in selected categories, including but not limited to annual order volume, price, minimum order quantity and other key indicators, merchants can better understand market demand and then optimize their product lines.
In addition, in the product consultant, merchants can also select multiple excellent products from the same industry for horizontal comparison to evaluate whether specific types of products are suitable for their store positioning.
Foreign trade express: an efficient tool for product selection and promotion
Foreign Trade Express, as another important marketing tool provided by Alibaba International Station, allows merchants to promote their products by setting keywords, thereby gaining more exposure opportunities and potential customers. Merchants can test the performance of 5 to 10 similar products at the same time through the foreign trade express, and quickly screen out products with the potential to become popular products based on click-through rate, feedback and other data. This process helps merchants identify the most competitive products and incorporate them into focused promotion plans.
Display rules
Foreign Trade Express supports a variety of display positions, including the top 5 positions in the main search area on the first page of search results, 10 positions on the right side of each page, and 4 positions in the smart area at the bottom. It is worth noting that although click-through rates generally decrease as the position decreases, certain special positions such as the first position on the right and the first position in the smart search area at the bottom are exceptions.
Ranking and deduction mechanism
P4P (Pay for Performance) product ranking is determined by multiplying the keyword bid by the promotion score. Among them, the promotion score reflects the relevance and information quality of keywords and products, which directly affects the display area and ranking of the product. When a product is clicked, its actual deduction amount will be between the lowest price and the bid, and the accumulated deductions for the day will be reset at 0:00 EST every day.
Intellectual property protection: maintaining a level playing field
In order to protect the legitimate rights and interests of all users on the platform, Alibaba International Station has formulated strict “Intellectual Property Rights Rules” to prohibit any form of infringement. The rules cover all aspects from general infringements, such as unauthorized use of other people’s trademarks and copyrights, to more serious sales of counterfeit and shoddy goods. Violators will face corresponding penalties. For specific terms, please refer to the “Penalty Standards for User Violations of Alibaba International Station”. At the same time, Alibaba International Station reserves the right to interpret the rules and promises to update the rules in a timely manner according to legal changes.
Through the above measures, Alibaba International Station not only helps merchants improve their product competitiveness, but is also committed to building a healthy and orderly e-commerce ecosystem.