Alibaba International Station product information quality and main image video optimization guide

1. Product main image video quality requirements

On Alibaba International Station, product main image video is an important tool to give buyers the first impression, and its quality directly affects the display effect and attractiveness of the product. The following are the specific requirements for the main image video:

• Video duration: no longer than 45 seconds. It is recommended to keep it between 9 seconds and 30 seconds to ensure that the product can be fully displayed and avoid being lengthy.
• Video definition: It must meet the standard of 480P and above.
• Video size: cannot exceed 100MB.
• Copyright Legality: Ensure that the uploaded video content does not infringe any third-party rights.
• Number of associations: Each product can only be associated with one video, and each video can be associated with up to 20 products.

2. Product details page video quality requirements

In addition to the main image video, the detail page video is also one of the key elements to improve the user experience. Its quality requirements are as follows:

• Video duration: Maximum 10 minutes.
• Definition: It also needs to reach 480P and above.
• File size: Maximum 500MB.
• Ratio requirements: Supports 4:3 or 16:9 ratios.
• Placement: Above the product description.

3. The importance of product information quality

In order to improve user experience, the Alibaba platform has formulated strict product information release standards and incorporated them into the information quality scoring system. This scoring system mainly includes the following aspects:

• Picture quality: including but not limited to whether the picture is square, whether the background is simple, whether there are borders, etc.
• Text quality: Look for issues such as the accuracy of the title, the relevance of the description, and whether there are any spelling errors.
• Transaction logistics information: Covers multiple dimensions such as price reasonableness and information completeness.

4. Common problems and solutions

Duplicate distribution

It means that the same seller publishes the same product multiple times, which shows that the title, attributes, and description are highly similar.

Categories are misplaced

That is, placing the product in the wrong category.

Poor image quality

For example, the picture is not square, the background is messy, etc.

Title question

Including spelling errors, keyword stuffing, lack of core vocabulary, etc.

Information conflict

There are contradictions between different information points on the same product.

The price is unreasonable

The price range is too large or too small and inconsistent with the actual value.

Incomplete information

Basic information, attributes, transaction and logistics information, etc. are missing.

In response to the above problems, sellers should optimize one by one according to the system prompts until the product score reaches 4 points or more.

By following the above guidelines, sellers can not only increase product exposure, but also increase customer trust and ultimately increase sales.