Keyword promotion of Alibaba International Station: setup and implementation

Keyword promotion on Alibaba International Station is an important strategy to increase product exposure and obtain more traffic. The following are effective keyword promotion setup and implementation steps.

1. Keyword promotion settings

To start keyword promotion, you need to enter the “Marketing Center”, select “Foreign Trade Express”, and then click “Keyword Promotion”. Make sure the keyword status is on to increase the visibility of your product. Precise keywords are the core of keyword promotion. Potential customers search through keywords, so merchants should set a sufficient number of precise keywords in the background to increase traffic.

2. Promotional product settings

In the upper right corner of the “Keyword Promotion” page, there is a “Promote Product Settings” button. Click this button to enter the promotion product settings page, where merchants can set promotion settings for published products. This step is crucial to ensure your product is effectively found by your target customers.

3. Keyword phrase settings and custom column settings

On the left side of the keyword promotion page, you can find the “Keyword Groups” menu, and merchants can add keyword groups according to product categories. At the same time, on the right side of the page, multiple attributes of keywords can be added to the custom list, including keyword status, keywords themselves, keyword groups, bids, etc. These settings are extremely important for effectively managing keyword performance and promotion effects.

4. Add keywords to the backend of the foreign trade express train

In the backend of Foreign Trade Express, merchants need to click “Keyword Promotion” and select “Add Keywords”. On the “Keyword Tool” page that opens, you can copy and paste the collected keywords into the keyword list. After successfully adding keywords, it is recommended to perform keyword grouping settings to facilitate subsequent promotion activities.

5. Keyword search method

When merchants need to add new keywords in keyword promotion, they can use the following methods:

• Keyword Index: Download the keyword index table through the “Data Manager” of Alibaba International Station. These keywords meet the requirements and it is recommended to give priority to adding them.
• Drawing keywords: Check the merchant’s driving keywords in “Data Manager”. These words can show the traffic that the store can generate after a period of operation. Merchants can import keyword libraries in batches based on these data to improve conversion rates.
• System recommendation: When adding keywords, a variety of system recommended words will be recommended on the right side of the page, including comprehensive recommendations, website popular words, high conversion words, etc. Merchants can choose suitable keywords based on the recommendations. .
• Refer to other platforms: Merchants can also refer to other cross-border e-commerce platforms, such as Amazon and AliExpress, to check the keywords of similar products, so as to add and optimize keywords.

Through the above steps and methods, merchants can effectively promote keywords and improve the market competitiveness of their products and traffic conversion rate.