In-depth analysis of Alibaba International Station Data Manager: Overview of functions and advantages
The “Data Manager” of Alibaba International Station is a tool tailor-made for foreign trade companies, aiming to improve the efficiency of store operations and business decision-making. This function can accurately reflect the operation and promotion effects of enterprises on the Alibaba platform. Based on multiple data statistical analysis, it can help enterprises deeply understand their own promotion status and make effective improvements on weak links.
Data Manager product features and functions
Data Butler not only provides two options: basic version and industry version to adapt to the needs of different merchants. The industry version is suitable for Jinpin Cheng Enterprise members or merchants with an international station star level of two or above. It has richer functions, including product insights, market insights, keyword index and other exclusive functions. The basic version is suitable for ordinary export merchants.
Through the data manager, companies can check promotion effects and operations in real time, grasp comparisons with peers at any time, understand the products that buyers focus on, and thus grasp the latest procurement needs of overseas buyers.
Main functional modules
The core functional modules of Data Butler include:
- Home page: Provides an overview of data to help merchants quickly understand the overall operating status.
- Traffic data analysis: It includes store overview, traffic sources and traffic keyword functions, which can analyze the traffic composition of visitors in detail.
- Product data analysis: Mainly includes product analysis and zero-effect product functions, deliberately focusing on the performance of single products.
- Customer data analysis: Help merchants gain a deep understanding of their target customer groups through visitor details and visitor portraits.
- Employee data analysis: Provides employee management functions to assist enterprises in optimizing team management.
- Industry data analysis: Combined with functions such as keyword index and industry reports, it helps merchants understand industry trends and market dynamics.
Product 360 analysis function
Under the “Product 360” command, users can conduct a comprehensive analysis of product details, covering the following important dimensions:
- Keyword analysis: Evaluate the keyword effect of a single product, including exposure, clicks, through-train exposure, etc.
- Trend Analysis: Monitor the performance trends of single products and analyze data changes in operation logs.
- Visitor geographical analysis: Understand the geographical distribution of visitors for a single product and grasp the main sources of visitors.
- Related product analysis: Explore what other products visitors to a certain product have browsed in order to adjust the related matching strategy.
- Traffic source analysis: Understand single product visitors and traffic structure, promote channel optimization and the formation of popular products.
- Price analysis: Compare the relationship between the price range and sales volume of a single product, and compare the price and volume with the same model overseas.
- Competitive product benchmarking: Identify 100 benchmark products related to a single product, and find optimization points from data such as search exposure, click conversion, and business opportunity conversion.
Through these comprehensive and detailed analyses, Data Butler provides strong support to foreign trade companies, enabling them to effectively improve online promotion effects and achieve higher operational efficiency.