How to effectively diagnose and optimize Alibaba International Station stores
After launching store operations on Alibaba International Station, sellers need to monitor store operations in real time to obtain actual data and optimization suggestions. By using the “Data Manager” module of Alibaba International Station, sellers can conduct comprehensive store diagnostic analysis to improve operational results.
Necessary conditions for store diagnosis
First of all, sellers need to ensure that the actual operating Alibaba International Store is the basis for data analysis. Ensuring the normal operation of the store is a prerequisite for diagnosis.
Operation steps for store diagnosis
1. Global diagnostic analysis
By logging in to the account backend and selecting “Diagnostic Center” in “Data Manager”, the seller will obtain the diagnostic report. The report consists of four sections: basic website building, promotion and traffic, seller communication and order conversion. Each section contains data interpretation and specific optimization suggestions, which can be operated one by one. In addition, the star indicators in the report can promptly reflect the current operational capabilities and the gap to the next level.
2. Diagnose “My Effect”
The “My Performance” module analyzes impression, click and feedback data. The store’s exposure-to-click conversion rate should be maintained at around 1%, and the click-to-feedback conversion rate should reach 10%. Through the analysis of multi-dimensional data such as inquiry traffic, foreign trade express trains, and RFQ orders, sellers can fully understand the market performance of their products.
3. Diagnose “My Product”
In the “My Products” module, sellers need to pay attention to four core indicators: exposure, clicks, click-through rate and feedback. Products can be divided into four categories based on these indicators: high exposure and low clicks, high clicks and low exposure, high clicks and low feedback, and feedback and low exposure. It is recommended to use a complete product template to publish products to ensure the improvement of product information quality.
4. Diagnose “my word”
The “My Words” module provides analysis of all keywords. Sellers can enter specific keywords to view their performance, such as impressions, clicks, etc. In addition, you can also sort keywords to find the words that bring better results, evaluate and determine the subsequent optimization direction.
Notes
In the process of implementing store diagnosis and optimization, sellers should pay attention to the following key issues:
- Low product exposure: It is necessary to check the keyword coverage, the ranking of the main keywords and whether the P4P service has been activated.
- Low click-through rate: It is necessary to analyze the clarity of the product image, the relevance of the title, the activation status of the credit insurance service and the online situation of Want Want.
- Low feedback rate: It is necessary to ensure the integrity of the product details page, the diversity of Wangpu’s strength and the improvement of service capabilities, and at the same time check the exposure and clicks on the front end.
By properly applying the above steps and precautions, sellers can better diagnose their stores and adjust their operating strategies in a timely manner, thus improving the overall performance of their Alibaba International Stores.