A comprehensive guide to implementing multi-language market product launches on Alibaba International Site
In the context of globalization, buyers from different countries often face language barriers, although English is the main common language for international trade. In order to solve this problem, Alibaba International Station has launched a multi-language market platform to support sellers in launching products in multiple language environments, thereby allowing customers to have a more convenient viewing experience. The platform currently supports 11 language markets, including Spanish, Japanese, French, Portuguese, Russian, German, Italian, Arabic, Turkish, Korean and Vietnamese.
Operation steps for multilingual markets
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Enter multilingual markets
Sellers can select “Business Management” – “Multi-Language Market” on the left navigation bar of the “My Alibaba” operating platform to enter the backend management home page.
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Select a product category
In the multilingual market, sellers need to choose the corresponding category. You can quickly find the corresponding category by selecting product ownership level by level, or entering relevant keywords. After selecting, confirm to read the relevant rules and click “Publish Product Now”.
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Fill out the publishing form
The process of publishing products on multi-language platforms is basically the same as that on international platforms, although there are some subtle differences. The specific order of filling in is basic information (name, keywords, main image), product attributes (professional, general, custom), product description (normal editing, limited to 50,000 characters), and transaction information (online wholesale, payment ,logistics). It should be noted that only one keyword can be set, and it can only be set in the product grouping in Wangpu. At the same time, online wholesale can be set directly.
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Submit a publishing request
After completing the form, sellers can submit it for review. After approval, the product will be published on the selected language site.
Features of multilingual market publishing
The difference from choosing the “Global Market” to publish products is that when you select a specific language market, the published products will only be displayed in that language market and will not be automatically translated into other languages. In addition, the system provides a quick product release function, which can automatically save published product templates, making it easier for sellers to directly call previously published information when publishing similar products. This feature improves publishing efficiency and avoids the trouble of filling in the same information repeatedly.
The multi-language market product publishing function of Alibaba International Station not only expands the market coverage of sellers, but also provides a more convenient shopping experience for ordinary buyers. The active development of this platform will help better promote the development of international trade.