Detailed explanation of Jumia merchant background settings and advertising strategies
Jumia, as a well-known e-commerce platform, provides merchants with a wealth of functions and services to help merchants better manage stores, promote products, and improve user experience. This article will introduce in detail how to make necessary settings in the Jumia merchant backend, including personal information settings, holiday mode settings, adding merchant logos, viewing commissions and designated warehouse settings, as well as how to use advertising strategies to increase brand awareness and sales.
Merchant background setting operation guide
Personal information settings
Click on “Settings”-“Your profile-General” in the merchant center. The new merchant’s background information will be displayed as null, and the system will be updated within two working days.
Account name maintenance
Regularly check the accuracy of the information in Account Name. If there is any error or has been cleared, please contact official customer service as soon as possible.
Vacation mode settings
Set the start and end dates in “Start date” and “End Date” respectively, and click “save” to save to enable the holiday mode; to cancel, delete the set dates and save them.
Add Logo
Upload a custom logo through “Merchant Center” – “Settings” – “Your Profile” – “Seller Logo”.
View commission
Access path: “Merchant Center” – “Setting” – “Your profile” – “Commission&Fees”. After the store is activated, the commission setting returns to normal.
View designated warehouse
Check the shipping options in “Setting”-“Your Profile”-“Shipment” to ensure that the correct warehouse has been set up, and set it by raising a claim if necessary.
Add sub-account
Go to “Merchant Center” – “Settings” – “Manage Users” – “Add User”, assign permissions as needed and save. After adding, you will receive a password change email in your mailbox.
Advertising and activity settings
Limited time limited discount
Setting up limited-time limited discounts can effectively stimulate consumers’ desire to buy and increase sales.
Bundled sales
Design a sales package based on popular categories, such as beauty products and auxiliary tools, or electronic products and accessories.
Advertising cooperation
Using Mabaya services can help improve product rankings and sales, and is especially suitable for creating hit products.
Set up free shipping
Registration and settlement
First register a Jumia seller account and complete the registration process.
Application for overseas warehouse service
Log in to the seller’s backend and apply for overseas warehouse services in the warehousing and logistics management section.
Free shipping condition setting
Set free shipping conditions according to your own needs on the seller’s backend management page, such as order amount limits.
Clearly advertise the free shipping policy
Indicate free shipping information in a prominent position on the product page to increase appeal.
Through the above steps, novice sellers can not only efficiently manage daily store operations, but also expand market share through effective advertising strategies. At the same time, reasonable logistics and promotion strategies will help enhance customer satisfaction and promote continued business growth.