How to Optimize Sales on Jumia: A Guide for Merchants

Jumia is a well-known e-commerce platform that provides merchants with a wealth of paid value-added information, advertising promotion and product sales opportunities, helping them optimize sales strategies and enhance brand exposure and market competitiveness. Here is a comprehensive guide on how merchants can improve their performance through the Jumia platform.

1. How merchants purchase Jumia paid value-added information

The paid value-added information services provided by Jumia include data reports on hot-selling products, high PV products and search keywords. This information can help merchants understand market trends, thereby optimizing sales lists and improving sales results. Merchants can submit applications through the following steps:

1. Fill in the link provided by Jumia and enter the required information, including recipient email address, country, report type and category.
2. After submitting the application, Jumia staff will send the relevant report to the designated email address within two working days. The report content includes information such as SKU, link, brand and URL.

The data reporting fees currently provided are as follows:

• Top 1000 items in the past 7 days: $12
• Top 1000 high PV products in the past 7 days: $12
• Top 1,000 search keywords in the past 7 days: $12.

2. Things to note when selling masks on Jumia

Although the epidemic is gradually easing, the demand for masks still exists. Jumia allows international merchants to sell non-medical masks, with two main logistics models:

1. Drop Shipping: Only available to merchants that have entered the “whitelist”.
2. Overseas Warehouse Model (FBJ): All merchants are allowed to sell non-medical masks, and merchants only need to coordinate transportation and customs clearance matters with logistics service providers.

Banning the sale of all medical masks. Merchants need to prepare relevant product information and certification materials in advance to apply to join the whitelist.

3. How merchants can participate in Jumia Mabaya paid promotion

Participating in Jumia Mabaya’s paid promotion can help merchants reach more potential customers and increase product sales. Merchants can activate and create promotions through the following steps:

1. Log in to the paid promotion account and perform manual recharge.
2. Set basic campaign parameters, including selecting keywords and budget. Selecting “Auto Keyword” mode allows the system to automatically select keywords based on market conditions.
3. Create an activity and add product SKUs. Monitor activity results and view them in the Campaign List.

Use manual bidding and adjust bidding strategies to optimize ad performance. Regularly updating advertising content is also an effective way to increase conversion rates.

4. Strategies to improve advertising effectiveness

In order to improve the advertising effectiveness of Jumia merchants, merchants can adopt the following strategies:

1. Optimize keywords: Make sure the keywords are highly relevant to the product.
2. Engaging ad content: Create high-quality images and videos with enticing promotional messages.
3. Adjust prices: Adjust prices in a timely manner based on the product’s conversion rate and market competition.

Merchant should monitor advertising performance. A low click-through rate (such as less than 0.6%) may mean that advertising content needs to be optimized or price adjustments need to be made. Understanding the ACOS (Advertising Cost of Sale) calculation formula of advertising will help merchants formulate reasonable bidding strategies and improve return on investment.

Conclusion

By rationally using Jumia’s paid value-added information, goods sales and advertising promotion tools, merchants can effectively increase their market influence and sales performance. Timely adjustments to strategies and optimization operations will help merchants stand out in the highly competitive e-commerce environment.