AliExpress operation: how to set up efficient logistics templates and description service templates
On the AliExpress platform, operators can significantly improve buyers’ shopping experience and order conversion rate through bottom service type templates and logistics policy settings. This article will detail how to set up effective description service templates and shipping fee templates to help sellers stand out from the competition.
Describe the settings of the service template
The description service template is the part below the product description and usually includes an introduction to shipping logistics, transit time, payment methods, and return methods. Effective service templates can not only improve buyers’ understanding of the product, but also enhance their sense of trust and authority. Sellers can add visual materials such as company office drawings, factory production drawings, and authoritative certification certificates to the template to demonstrate the company’s strength and professionalism, making buyers more aware of the product, thereby increasing the conversion rate.
AliExpress Logistics Policy and Template Settings
When setting up logistics templates, many sellers often encounter the problem of free shipping not being displayed. Sellers need to make sure to check whether the freight template they set on the AliExpress buyer side is correct and set it according to AliExpress’s logistics policy. In order to avoid the situation where free shipping is not displayed, sellers should check the AliExpress logistics policy download portal and set up according to the specific logistics channels for each region provided by the website.
Key elements of logistics template setting
-
Economic template settings
Based on the free shipping unit price, accurate calculations are made based on product weight and country region. When setting the discount rate, you can use Excel tables to uniformly calculate the shipping costs for each country to ensure reasonable settings for free shipping and exemptions. In this way, sellers can effectively attract buyers’ attention and increase sales. -
Standard class template settings
When setting up the standard logistics template, the free shipping unit price is also judged and calculated based on the product weight. Sellers need to set corresponding reduction ratios for different logistics channels and regions to ensure that customers have diverse choices. This approach helps enhance the shopping experience while increasing profit margins.
The difference between universal templates and precise templates
Generic template
Universal templates are designed to save time and are useful when multiple products are of similar weight. Sellers can set general templates for different weight ranges. Although the weights of the products are not exactly the same, they can meet basic shipping requirements. Generally, general templates are suitable for new products or products with irregular orders.
Fine template
In order to further improve sales efficiency, sellers need to set up detailed templates for products that have been continuously issued orders. This type of template can be accurately calculated based on actual weight, which can greatly improve the accuracy of freight settings. For example, sellers can choose “free shipping + by quantity” or “free shipping + by weight” to make the shipping cost more reasonable.
Conclusion
Through the above strategies, sellers can effectively improve the operational efficiency of AliExpress stores. Properly setting description service templates and logistics templates not only improves buyers’ shopping experience, but also increases product sales, allowing stores to maintain an advantage in the competition. It is hoped that this information will provide substantial help and reference for AliExpress operators and help them achieve greater success in the e-commerce field.