Detailed explanation of AliExpress business negotiation and pre-sales communication strategies

Overview of the business negotiation process

On Alibaba International Station, business negotiations mainly revolve around three steps: replying to inquiries, unilaterally confirming orders, and both parties confirming orders. Once the seller receives an inquiry or order from the buyer, it enters the substantive communication stage. During this process, understanding the buyer’s basic information is crucial for subsequent negotiations.

Reply to inquiry/order

After receiving an inquiry, the first thing you need to do is check the buyer’s basic information, which will help you better understand the other party’s needs. After confirming that the business can continue, the seller can start drafting the contract of intent. The contract includes Product Shipping Payment Contacts and other aspects of information. These terms can be adjusted at any time before final confirmation by both parties. At the same time, in order to ensure that the information is accurate, sellers can further communicate details with buyers through the chat window on the right side of the page.

Unilateral confirmation of order

The next step is to confirm the order unilaterally. During this period, sellers need to fill in each item in the order one by one according to the guidelines until the order completion rate reaches 100%. When all necessary information has been submitted, clicking “Confirm Order” means that the seller has completed part of its obligations and is waiting for feedback from the buyer.

Both parties confirm the order

The last step is for both parties to confirm the order together. If the buyer has any modifications to the order, it needs to be sent to the seller again for confirmation. Only when both parties are satisfied with the order content and have no objections will the order enter the payment process.

Pre-sales communication skills

Effective pre-sales communication not only improves customer satisfaction, but also increases conversion rates. Here are some suggestions:

• Timeliness: Respond promptly to any inquiries, preferably within six seconds. For this reason, it is very necessary to prepare some standard answers in advance and manage customers by categories.
• Warmth: Use friendly and professional language when communicating with customers, avoiding overly formal or cold terms. In addition, the appropriate use of emoticons can also help bring you closer to your customers.
• Professionalism: Customer service personnel should have sufficient knowledge of the product and related industries to be able to accurately answer all possible questions. At the same time, it is also important to emphasize product features and points of differentiation from other competitors.

Customized services for different market areas

Based on the differences in consumer preferences in different countries, it is also crucial to adopt corresponding strategies:

• US Market: Buyers here value product quality more than price, so this should be emphasized when communicating.
• Brazilian Market: Considering cultural differences, such as color connotations, and language barriers, communicating in the local language is often more trustworthy.
• Russian Market: Russian consumers also value product quality and tend to buy products that meet popular needs.

Through the above methods, both new and experienced merchants can process orders more efficiently on the AliExpress platform and establish good relationships with potential customers.