AliExpress product delisting time, recovery methods and avoidance strategies

In the field of e-commerce, one of the biggest concerns for online store operators is being demoted by search engines. When the weight of an online store is reduced, it will directly affect the exposure and sales of the product. At the same time, the recovery and improvement of the weight is a very slow and severe process. For AliExpress products, if we encounter the problem of rights reduction, how should we restore it?

AliExpress product rights reduction time

On the AliExpress platform, there are several main reasons why products are downgraded: infringement complaints, after-sales disputes, excessive return rates, fake complaints, etc. Therefore, sellers should avoid these situations as much as possible. However, even if sellers try their best to prevent it, some accidents still happen. Therefore, sellers need to understand the time when the rights of AliExpress products will be reduced so that they can take countermeasures in a timely manner.

1. Within 24 hours, if the products posted by the seller are detected to have quality problems or infringement issues, the AliExpress platform will punish you within 24 hours and remove the relevant products from the shelves. At this time, it is necessary to deal with the problem in a timely manner, explain the situation to the platform, and take improvement measures. Otherwise, the platform will suspend the seller’s store.

2. Within 72 hours, if there are complaints or high return rates in the seller’s store, the platform will suspend the seller’s store within 72 hours and conduct evaluation and inspection. If the problem is serious, the platform may permanently close the seller’s store.

3. 7-30 days If the seller’s store is permanently closed, it will take some time to resume business. The exact recovery time depends on the severity of the problem.

Recovery method

Method 1: On-site search engine optimization

To optimize the search engine rankings on AliExpress, we can start from the following aspects:

• Product Optimization: Optimize product information and increase the number of products, which will directly affect the improvement of rankings.
• Research ranking rules: Strictly abide by the delivery time specified by the platform, and pay attention to praise rate and customer retention issues.
• Use window recommendations: Showcase recommendations are a valuable display channel that we should make full use of to attract more potential buyers.
• Avoid violations: Be wary of inappropriate behaviors such as title abuse, title stacking, incorrect attribute selection, and incorrect categories. Maintain good communication with buyers and provide high-quality after-sales service and recovery plans.

Method 2: Buyer Data Application

For store buyers, we should continue to optimize the customer service experience, ensure timely responses to customer inquiries and handle follow-up logistics work. In addition, marketing services can be provided through back-end tools, and information can be pushed via email based on the buyer’s overall needs to facilitate secondary or multiple transactions.

Method 3: Participate in activities

Participating in various activities on the AliExpress platform can quickly and effectively increase store traffic. The platform will hold various activities from time to time, and we should actively participate in them. If our products are of good quality and participate in the event, both traffic and transaction volume will be greatly improved.

Method 4: Driving traffic outside the site

• Off-site SEO optimization: Optimize global search engines, such as Google and blogs. This is an advantageous option that is simple to operate and only requires some time and effort.
• SNS community marketing: Use global social media platforms, such as Facebook, Twitter, etc., as well as local community websites in key countries such as Russia. In the early stage, we can establish a good social circle through soft articles and other methods, and carry out related marketing activities. As the store gradually develops, we can consider formulating a series of incentive policies to encourage buyers to actively participate in buyer shows and other activities, so as to form good word-of-mouth marketing.

Methods to avoid demotion

1. Strictly monitor product quality: Product quality is one of the key factors affecting the reputation of AliExpress stores. Sellers should strictly monitor product quality to ensure that products meet standards. This includes establishing good cooperative relationships with suppliers, selecting products with reliable quality, and conducting quality inspections.

2. High-quality after-sales service: Providing high-quality after-sales service can improve customer satisfaction and increase praise rates. Therefore, when operating an AliExpress store, sellers must pay attention to the quality of after-sales service, handle customer feedback in a timely manner, and provide effective solutions.

3. Preventing the problem of counterfeit goods: The problem of counterfeit goods is very serious for the AliExpress platform. In order to avoid being demoted, sellers need to strengthen supply chain management to ensure the authenticity and legality of goods. Establish long-term cooperative relationships with suppliers, conduct supply chain audits, and strengthen control over the source of goods.

4. Comply with platform rules: Sellers need to abide by the rules of the AliExpress platform, publish product information reasonably, and avoid misleading and false information. These are behaviors prohibited by the platform. Compliance with laws and regulations is the basis for establishing a reliable business image.

5. Responding to malicious negative reviews: Negative reviews may lead to a reduction in the rights of AliExpress products. Sellers should respond to negative reviews in a timely manner, proactively contact customers to solve problems, and strive to turn negative reviews into positive reviews. Maintaining good communication and relationships with customers is key to successfully maintaining your store’s reputation and avoiding demotion.

To sum up, as an AliExpress store operator, preventing derogation requires all-round efforts and attention. Through daily operation management, product quality control, high-quality after-sales service and compliance with platform rules, we can ensure the stable operation of the store and enhance the competitiveness and reputation of the store. Only by persistent efforts can we achieve long-term success in the cross-border e-commerce market.