How to check AliExpress industry rankings and improve tips
On the AliExpress platform, understanding industry rankings is crucial for merchants, because it can help merchants grasp market trends, the performance of competitors, and the position of their own products in the industry. This article will start from a variety of ways to introduce how to check industry rankings and how to improve product rankings.
1. Check the industry ranking through AliExpress search function
AliExpress has a powerful built-in search function, and merchants can use this function to view the rankings of specific industries or categories. The specific steps are as follows:
- Log in to your AliExpress account and enter the AliExpress official website.
- Enter relevant keywords or product categories in the search bar on the homepage and click the search button.
- On the search results page, you can perform ranking filtering based on different filtering conditions (such as sales volume, ratings, etc.) to obtain rankings for specific industries or categories.
Through this method, merchants can easily view product rankings in different industries or categories to understand the sales of popular products on the market.
2. Use AliExpress data analysis tools to view industry rankings
AliExpress provides some data analysis tools that merchants can use to obtain more detailed and comprehensive industry ranking information. The following are some commonly used AliExpress data analysis tools:
- AliInspector: An AliExpress keyword tool that can analyze best-selling products on AliExpress, search for products and find keywords. Through AliInspector, merchants can view popular products and their rankings in a specific industry and understand the performance of competitors.
- AntaresEye: A product selection tool specially designed for cross-border e-commerce sellers. It can track data from multiple mainstream platforms in real time and help merchants find accurate product sources. Through AntaresEye, merchants can understand industry rankings and find potentially popular products.
- Niu Mo Wang Data Analysis: A cross-border e-commerce data analysis platform that provides data analysis services covering multiple platforms. Merchants can use the Niu Mo Wang platform to understand industry rankings and other key data to provide reference for business decisions.
3. Reference industry reports and market research data
In addition to searching and utilizing data analysis tools on the AliExpress platform, merchants can also refer to industry reports and market research data to obtain more comprehensive industry ranking information.
4. How to check product rankings
Utilize data platform
In addition to the AliExpress platform itself, you can also use other data platforms to query sales rankings. These data platforms provide more data analysis tools to help you better understand industry trends and competitors.
Search in AliExpress backend
When you need to check sales, you can find relevant data on the homepage of the AliExpress backend. However, only total sales for the last 30 days can be viewed here. If more detailed data are required, other methods will need to be used.
Use an international account
In the international account of AliExpress, you can view more sales records. After entering the international account, select the date range you want to query to obtain more detailed sales data.
5. Tips for improving product ranking
Check AliExpress ranking
Log in to the AliExpress platform for the first time, find “Product Management” in the backend navigation bar, and then pull down the page slightly to find the “Ranking Query Tool”. In this tool, you need to enter relevant keywords, select the appropriate product category, and target country. It should be noted that only the rankings of the first 20 pages can be queried.
AliExpress search ranking principle
The core goal of AliExpress search rankings is to recommend the highest quality products and services to buyers. Those sellers who can provide the best shopping experience will have their products ranked higher.
Key title matching
In AliExpress search rankings, the matching degree of the title is particularly important. Product titles can have a total of 128 characters, with the first 30 characters having the greatest impact on search weight. In order to improve the search match of the title, it is necessary to ensure that the product title is highly relevant to the buyer’s search needs.
The importance of product relevance
Product relevance is a key factor for search engines to determine whether to display a product to buyers. If the product is not highly relevant, or the product category is chosen incorrectly, the system will make incorrect display decisions, resulting in mismatched search results. Therefore, it is necessary to ensure that the product category, keywords, and product information descriptions are consistent with the actual product characteristics.
Things to note when improving your ranking
- Product Quality and Service: Providing high-quality products and excellent customer service will earn you favorable reviews from buyers, which in turn will increase your ranking.
- Active interaction: Actively interact with buyers on product pages, answer their questions, and get positive reviews.
- Sales Records: Achieving more sales records will also help improve your rankings as it demonstrates the popularity of your product.
- Store reviews: Good store reviews build trust and make buyers more willing to purchase products.
Through the above points, you can improve the ranking of your products on the AliExpress platform and attract more potential buyers.
To sum up, querying and improving AliExpress rankings is not a complicated matter. Through reasonable keyword and title optimization, as well as the consideration of some other key elements, products can get a better chance of being displayed in search results. We hope that the information provided in this article can help you make better use of the AliExpress platform and gain more exposure and sales opportunities for your products.