A complete guide to uploading and optimizing videos on AliExpress: Detailed explanation of how to improve store conversion rate

With the rapid development of cross-border e-commerce, more and more foreign trade merchants choose to open online stores on the AliExpress platform. In order to attract customers and increase store traffic and sales, AliExpress merchants can enhance the visual appeal of their products by uploading videos. This article will introduce in detail AliExpress’s video upload requirements, the location of adding videos, and optimization techniques to help merchants make better use of this feature, thereby increasing the store’s conversion rate and attention.

Basic requirements for video upload

1. Video format and size: The AliExpress platform supports a variety of video formats, including avi, 3gp, mov, etc. It is recommended that the size of the uploaded video be controlled within 2GB, ensure that the video duration does not exceed 4 minutes, and the aspect ratio should be 16:9.

2. Network stability: Make sure the network is stable when uploading videos to prevent upload failure. It is recommended that merchants use IE8.0 and above browsers or Google Chrome for upload operations.

3. Audit mechanism: The uploaded video must go through the review process of the AliExpress platform. After passing the review, the video can be displayed on the product details page and main image area. After the review is completed, merchants can view relevant video content on mobile phones and computers.

How to add videos to product details page and homepage

1. Add a location: Merchants can add videos in the basic information of editing product pages, so that the videos can be displayed on the product details page and main image area. This function can also be set individually according to different devices to ensure smooth viewing on both PC and APP.

2. Display video content: Merchants can produce videos for products, such as company and product production process introductions, product promotion videos, etc. These vivid contents can convey product information more effectively.

Video optimization tips

In order to ensure that videos can increase the click-through rate and conversion rate of the store, merchants should implement the following optimization strategies:

1. Put important content in front: When displaying the video, product descriptions, main product images and other relevant information need to be placed before the video. Considering your customers’ limited attention span, it’s important to prioritize the information they care about most.

2. Multi-lingualization: Providing multi-lingual detail pages for customers from different countries can help improve user experience and facilitate transactions.

3. Separation of images and text: Enter images and texts separately so that text descriptions and product images are presented separately. This speeds up text loading and ensures customers get clear information on mobile devices.

4. Control related recommended content: If you want to add related recommended content below the video, it is recommended to control it within one screen, preferably at the end of the description. This avoids distracting from the main message.

Summary

By effectively uploading and optimizing videos, AliExpress merchants can significantly increase store visits and sales. In the information age, the intuitive nature of videos can better attract consumers. Merchants should carefully follow the upload requirements and optimization techniques, make full use of video functions on the AliExpress platform, and improve users’ purchasing experience. I hope that both novice and experienced sellers can benefit from it and use what they have learned to further improve their store performance.