Key tips for making AliExpress marketing images and related templates

In the increasingly competitive e-commerce market, how to attract buyers’ attention through effective marketing methods has become a major challenge for sellers. As a world-renowned cross-border e-commerce platform, AliExpress’s design of marketing graphics and associated templates is particularly important.

Key tips for making AliExpress marketing images

Highlight product features

Marketing graphics should clearly demonstrate the features and benefits of your product. Guide buyers to focus on key areas by enlarging key areas, bolding text, or using arrows. Highlighting your product’s unique selling points can help your product stand out.

Keep it simple and clear

AliExpress marketing images are usually smaller in size, so try to avoid information overload. A simple and clear design allows buyers to understand the product at a glance and increase their desire to buy. Avoid using too much text and complex graphics.

Consider your target audience

Different products target different target audiences, so the preferences and needs of the target audience need to be considered when designing marketing graphics. For example, for children’s products, you can use brightly colored and cute design styles; for fitness equipment, you can use healthy and energetic backgrounds.

Maintain consistency

If there are multiple products that require marketing graphics, they should maintain a consistent design style and layout. This increases brand recognition and makes it easier for buyers to remember and connect with the brand.

Is it necessary to use a white background?

The background selection of AliExpress marketing images does not have to use a white background, but it has some obvious advantages: highlighting product colors and details, and complying with e-commerce platform regulations. However, whether to use a white background also depends on the nature and positioning of the product, as well as the preferences and needs of the target audience.

How to create an AliExpress associated template

Idea Template

Before considering making an associated template, sellers must first imagine what the associated template needs to look like in order to attract buyers to click. Beauty is a must, and the layout of the template must be clear and clear. The associated template should not only be associated with several products, but should form a combination.

The system comes with modules

Click “Products” on the navigation bar in the AliExpress seller’s backend, and click “Associated Product Module” on the left navigation bar. After creating the module, enter the module name. Only English characters are supported. A maximum of 8 products can be associated. Marketing modules cannot be added. Just select the products that need to be associated.

Custom module

After selecting the custom module, enter the module name, add the corresponding product, and select the link corresponding to the product for the hyperlink. Things to note when making a custom template: The total width of the image should not exceed 9600000px. The uploaded image should be named with English characters. When adding a hyperlink to the marketing module image, just link to the coupon page.

Add product association templates in batches

On the backend product page of the AliExpress seller terminal, click “Product Management” in the left navigation bar. Then check the products that need to be launched, click “Modify Product Description Module”, and select the corresponding associated template. It is recommended to add it at the top.

Notes

Don’t recommend too many products in the associated template

It is recommended that the associated template recommend no more than 10 products, otherwise it will have a great impact on the buyer’s browsing experience.

The template page is simple and neatly typed

Associated templates are mainly focused on product recommendations. The entire page must be neat and concise, so as to arouse buyers’ desire to click and view related products.

The product link must be added correctly

Do not add errors in the product links in the association template. After the seller creates the association template, be sure to check whether the links are correct one by one.

Associated template settings should be rich

Sellers need to set up multiple associated templates for different product types and periods in the store. Different buyers will have different needs for different products.

Through the above methods, sellers can effectively improve the attractiveness and sales performance of their AliExpress stores.