Comprehensive preparation guide before opening a store on AliExpress

With the rapid development of cross-border e-commerce, more and more sellers choose to open stores on AliExpress, the world’s leading e-commerce platform. During this process, in order to ensure smooth settlement and achieve good business performance, sellers need to be fully prepared in advance. The following are important preparations before opening a store:

1. Learn more about AliExpress

Before opening an AliExpress store, you should first have an in-depth understanding of the platform’s operating model and policies. Familiarity with AliExpress’s charging standards, promotion methods and transaction processes can help sellers avoid potential risks and misunderstandings. At the same time, understanding the platform’s product listing requirements, user evaluation standards, and return and exchange policies can effectively avoid illegal operations and thereby improve operating efficiency.

2. Plan store operation plan

Developing a scientific and reasonable operation plan is the key to success. Sellers need to determine the target market, select suitable product categories, and set reasonable prices and promotion strategies. Combining your own actual situation and rationally planning store layout and business strategies will help attract more buyers’ attention and purchases.

3. Product research and development and supply chain construction

In a globalized e-commerce environment, product research and development and the establishment of supply chains are crucial. Sellers need to choose suitable products and find reliable suppliers to establish a stable supply chain, including the reasonable setting of procurement channels, guarantee of product quality and timely delivery.

4. Marketing and brand building

AliExpress is not just a platform for listing products, marketing and brand building are equally important. Sellers should optimize product titles and descriptions, actively participate in platform activities and promotions, and use social media and advertising to increase the exposure of their stores. In addition, establishing a brand image and reputation will help enhance consumer trust.

5. Pay attention to user feedback and complaint handling

Buyers’ evaluations directly affect the store’s reputation and performance. Sellers need to pay attention to and handle user evaluations and complaints in a timely manner. Solve problems, improve customer experience, and increase user satisfaction through effective communication. At the same time, regularly sending thank you emails to buyers and providing after-sales services are also important means of maintaining customer relationships.

6. Conduct market research

In order to better enter the target market, sellers should also conduct detailed market research. This not only includes understanding the target market, for example, Russia is an important sales market on AliExpress, but also needs to study the characteristics of target customers and the situation of competitors in order to formulate relevant strategies.

7. Dealing with disputes

During the business process, sellers will inevitably encounter various disputes. AliExpress’s dispute officers will play an important role in handling complaints. Sellers need to communicate with customers in a timely manner to understand their real needs and respond proactively. If the dispute cannot reach an agreement, it will enter the arbitration process, at which time the platform will intervene and make a judgment based on the evidence provided.

To sum up, before opening a store on AliExpress, you need to make comprehensive preparations, from in-depth understanding of the platform rules to planning a detailed operation plan, to establishing a reliable supply chain and actively responding to market feedback. These measures will help sellers succeed in the highly competitive e-commerce market.