How big sellers on AliExpress choose hot-selling products and through-train promotion strategies wisely

As a major seller on AliExpress, product selection is a crucial part. Successful product selection can determine your business performance on the e-commerce platform. This article will explore how big sellers on AliExpress choose hot-selling products wisely and how to use through-train promotion strategies to achieve sustainable business growth and profitability.

Key points for product selection

Understand market demand

First of all, understanding market demand is the basis for product selection. AliExpress, as a global e-commerce platform, provides extensive market coverage. By delving deeper into market trends and consumer behavior, you can learn about the product types and categories that are currently selling well. Analyzing competitor sales data and customer reviews is also an effective way to understand the market. With this information, you can find gaps in the market and product areas with potential.

Product quality is crucial

Secondly, product quality is the key to success. Big sellers on AliExpress must ensure that their products meet international quality standards and have a good user experience. In order to ensure the quality of their products, they need to cooperate with reliable suppliers, purchase high-quality raw materials, and supervise the production process through strict quality inspections. Only by providing high-quality products can we win the trust and reputation of consumers and establish long-term customer relationships.

Consider the competitiveness of the product

When choosing a product, it is also key to consider the competitiveness of the product. Big sellers on AliExpress need to analyze their competitors’ product pricing, quality and sales strategies to find out their own competitive advantages. They can choose different product styles and provide diverse choices to meet the needs of different consumers. In addition, you must not only pay attention to the competitiveness of the product itself, but also consider your own brand reputation and service quality, which are also key factors to stand out in a highly competitive market.

Understand potential profits

Finally, understanding potential profits is also an important aspect of product selection. Big AliExpress sellers need to calculate the cost and expected profit of each product in order to price appropriately and make a profit. They should take into account various expenses such as transportation, warehousing, marketing, etc., and evaluate profit potential based on forecasted sales volume and gross margin. Only on the premise of ensuring product quality can sustainable profits be achieved.

Product selection scope and considerations

Product selection range

Theoretically, all goods can be sold on the Internet, whether they are physical products or virtual products. However, due to current limitations in communication technology, trust mechanisms, logistics and transportation, some products are not suitable for online sales. Typically, sellers can choose to sell the following products:

• Famous brand products with a large number of potential consumer groups;
• Products that are easy to carry out logistics and distribution;
• Products with large market scale;
• Products that make it easy to obtain relevant information and make consumption decisions through the Internet;
• Immediately needed products with large demand;
• Products with high technological content;
• Market products with obvious cost advantages through online channels;
• Products that are not easy to open offline stores.

Product selection considerations

• Consistent with the positioning of the online store: When choosing a product, one of the most critical factors is that the selected target product is consistent with the positioning and style of the online store.
• Fully consider the performance of your own products: In the dimension of information economics, products are divided into identifiable products and experiential products. Standard products and identifiable products are more likely to significantly increase sales through e-commerce channels, while the sales of personalized products and experiential products through online channels will be subject to certain restrictions.
• Fully consider the marketing area and logistics distribution system of the product: In the actual operation process, merchants need to consider the market scope of their products, so as to avoid consumers in remote locations from purchasing. Later, problems such as insufficient logistics and distribution services arose.

Diversity and selection strategies of AliExpress through-train promotion forms

Diversity of promotion forms

• Keyword bidding: By placing ads for keywords, the products will be displayed on the first few pages of search results, thereby increasing the click-through rate of potential customers.
• Precise crowd positioning: Present ads to target groups that match the product through crowd tags and other methods.
• Traffic promotion: Place advertisements on other sales pages on the AliExpress platform to attract potential customers to click to enter the product page.
• Promotions: Attract customers through discounts and coupons to increase attention and purchases.

Choose appropriate promotion strategies

• Analyze products and target customers: It is crucial to understand product features and target customer needs. Learn from competitors’ market strategies to find out your own strengths and weaknesses and lay the foundation for formulating appropriate promotion strategies.
• Choose methods based on promotion goals: If the goal is to increase exposure and click-through rates, keyword bidding and traffic promotion are good choices; if the goal is to increase conversion rates and order volume, precise crowd positioning and promotion Activities are more suitable.
• Budget and delivery time: Consider the budget and delivery time to choose the appropriate promotion method. For situations where the budget is limited, you can consider a low-budget keyword bidding strategy; when the budget is sufficient, you can promote it in a variety of ways to expand coverage and effects.
• Monitoring and Optimization: During the promotion process, continuously monitor data and effects, adjust strategies in a timely manner, and optimize advertising effects.
• Comply with rules and ethics: During the promotion process, be sure to abide by the rules of the AliExpress platform to avoid violations that may lead to account bans or penalties. At the same time, we uphold business ethics, avoid false propaganda, and maintain our brand image.

How to choose AliExpress through-train promotion products

When selecting products suitable for promotion, sellers can analyze based on the data fed back by the product and the system to reduce the risk of later promotion. Specifically, you can use the product selection tool of AliExpress Express to filter the corresponding products based on the reasons for product recommendation.

• Reason for selecting hot searches as recommendation: Sellers need to check the store products for similar products that match the attributes of buyers’ hot search products, and see which store products are potential hot search products. It is recommended that products with hot searches as the reason for recommendation be added to the quick promotion plan first, and be tested on a 7-day cycle. The data feedback from the product test will be used to decide whether to transfer it to the key promotion plan as a main product.
• Select hot selling as the recommendation reason: Sellers need to check similar products in the store that match the attributes of the hot selling products on the website to see which store products are potential hot selling products. It is recommended to first add the products recommended as hot-selling to the quick promotion plan for testing, and use the data feedback during the testing period to decide whether to transfer to the key promotion plan for main promotion.
• Choose potential as the reason for recommendation: Sellers should combine the product’s own orders, conversion rate and other data to focus on products with good overall performance, potential for placement, and products with the best data performance. The promotion plan is promoted.

Conclusion

To sum up, AliExpress sellers need to comprehensively consider factors such as market demand, product quality, competitiveness, and potential profits to choose hot-selling products wisely. Through careful market research and product strategy, they can succeed in the highly competitive e-commerce platform and achieve continued business growth. At the same time, by rationally setting keywords, carefully writing advertising copy, using targeted advertising functions, and constantly optimizing promotion strategies and product pages, you can improve the effectiveness of promotion and attract the attention of more potential buyers. In a highly competitive market, the comprehensive use of these methods and techniques will inject more success factors into the promotion road.