AliExpress operation strategy: from store opening preparation to promotion strategy
1. Preparations before opening the store
Being fully prepared before setting foot on AliExpress is crucial. First of all, it is basic to understand the platform rules and policies. AliExpress has its own unique trading rules and code of conduct. Sellers need to understand and abide by these regulations to ensure legal and compliant business operations. In addition, choosing the right product is also a crucial step. Understand the market demand and trends of products, select products with potential, and establish good cooperative relationships with suppliers to ensure timely supply and solve potential problems.
2. The pros and cons of AliExpress discount activities
Benefits
1. Consumers save money
Discount activities can help consumers save money, satisfy their shopping desires, and reduce the cost of living. Through coupons and promotions, buyers can save big on everyday items.
2. Drive sales growth
Discount activities can attract more buyers and improve sellers’ competitiveness. Especially during large shopping festivals, discount activities can bring a lot of traffic and increase sales.
3. Clear inventory
Discounts also help clear inventory and free up storage space. By setting discounts, sellers can quickly clear out out-of-season products and reduce inventory backlog.
Disadvantages
Discount activities may also reduce profit margins and affect brand image. Therefore, when developing a discount strategy, sellers need to weigh the long-term impact.
3. AliExpress free shipping strategy
AliExpress has successfully provided free shipping for products that do not include free shipping through cooperation with logistics companies, encouraging centralized shipments, launching promotional activities, optimizing the logistics supply chain, and providing tools and functions. Serve. By cooperating with logistics companies, AliExpress can provide buyers with more economical and affordable logistics options.
4. Make AliExpress through train
For beginners, in order to be a good through-trainer on AliExpress, they need to continuously learn AliExpress technology. Steps such as creating a promotion plan, setting keyword bids, and optimizing keyword conversion rates are indispensable.
5. AliExpress product image requirements
When using the AliExpress platform to upload product images, you must comply with the corresponding requirements. Sellers can obtain product images by requesting them from suppliers, taking them themselves, or using legal scraping software. Image size, background, elements, etc. must comply with platform regulations.
6. AliExpress promotion strategy
1. Social platform promotion
Facebook advertising is a common promotion method for AliExpress sellers. Facebook ads can bring traffic quickly and have high account security.
2. On-site promotion
AliExpress’s through-train advertising is an important means of on-site promotion. Attract clicks from the target audience by adjusting dimensions and high-frequency word exposure products.
3. Affiliate Marketing
Affiliate marketing is an effective way to attract traffic off the site. Through the alliance, products are placed on APP, social networking, shopping guide websites and other off-site channels for promotion, and charges are calculated based on the transaction.
7. Summary
Whether you are a novice seller or an experienced cross-border e-commerce practitioner, understand the rules of the AliExpress platform, choose appropriate products, rationally use discount activities, optimize logistics plans, do a good job in through-train promotion, and comply with product image requirements As well as adopting effective promotion strategies, they are the keys to successfully operating an AliExpress store. Through continuous learning and practice, every seller can find his or her own business opportunities on the AliExpress platform.