AliExpress trademark infringement and addition guidelines: protect brand value and enhance recognition

In the current fierce e-commerce competition environment, trademarks are not only an important tool for brand identification, but also an effective way to protect intellectual property rights. This article will focus on AliExpress’s definition of trademark infringement and how to add trademarks on the platform to improve product recognition and brand value.

Definition of trademark infringement

1. Serious violations

1. Use other people’s brand names or brand derivatives in products, steal other people’s brand logos, block or smear them, or imply other people’s brands, and use similar-looking designs. Including but not limited to content involving other people’s brands in product titles, attributes, descriptions and other information.

2. Even if authorized by others, selling a model or series that has never been produced will constitute infringement. For example, sell a 30,000 mAh power bank that is not produced by brand (A).

3. Actually selling other people’s brand products or unproduced models is also an infringement. For example, a seller claims to sell products of brand A, but in fact sells products of brand B.

4. Private label product design involves other people’s brands, including using other people’s brands on the shoe labels of self-branded shoes, or using other people’s brand elements in product patterns.

5. The title, attributes or description of private label products use other people’s brand names, or imply other brands, for example, fill in brand A in the brand attribute, but the title refers to brand B.

6. Selling other people’s brand accessories without authorization, such as selling brand B’s product packaging bags or accessories.

2. General violations

1. Using other people’s brand packaging in the product display background may cause confusion among consumers. For example, when selling brand A glasses, a glasses case with brand B printed on it is used.

2. Improperly described accessories products without clear “applicable to” markings may mislead consumers.

3. Abusing the expression “applicable to” for non-accessory products may lead to confusion and misunderstanding.

AliExpress trademark addition guide

The steps to successfully add a trademark on the AliExpress platform are as follows:

Step 1: Register a trademark

Ensure that the selected trademark has been registered, which is the basis for protecting the brand’s intellectual property rights.

Step 2: Log in to your AliExpress account

Enter your AliExpress Seller Center account.

Step 3: Select “Store Settings”

On the personal management page, follow the prompts to enter the store settings.

Step 4: Click “Brand Management”

Enter the brand management page, which is an important step in adding a trademark.

Step 5: Fill in brand information

On the brand management page, fill in the brand name, brand story and contact information to ensure the accuracy and authenticity of the information.

Step 6: Upload trademark image

Choose high-quality trademark images to upload to enhance your brand’s professional image.

Step 7: Submit for review

After completing the information filling, submit it for review and wait for approval by the AliExpress platform.

Step 8: Related Products

Associate products with added trademarks to increase brand recognition and value.

Through the above steps, sellers can effectively add trademarks to AliExpress, enhance their brand value, protect their intellectual property rights, and enhance consumers’ trust.