Comprehensive analysis of AliExpress order operations, credit insurance and on-site promotion

In the field of cross-border e-commerce, AliExpress, as an important platform, provides a variety of functions to help sellers manage orders more efficiently, secure transactions, and conduct effective promotion. This article will introduce in detail the order operation precautions of AliExpress, the processing process of credit insurance orders, and the on-site promotion methods to provide guidance for cross-border e-commerce sellers.

Notes on AliExpress order operations

Order management is crucial in AliExpress operations. The following are some key operational considerations:

Product upload

1. Image consistency: Make sure the image number is consistent with the product number. It is recommended to upload at least 5 or more product images, covering the front, back and other views.
2. Product attributes: Fill in the name, color, size, weight, packaging, material and other information of the product to ensure that the information is detailed and true.
3. Duplicate check: During the upload process, pay attention to avoid duplication of product information, clear the old numbers and reassign them if necessary.
4. Keyword Settings: Set keywords appropriately to increase the chance of your product being searched, and optimize using hot words and customer search habits.
5. Customer Service: The customer service department needs to check orders regularly and communicate with customers in a timely manner to ensure that each order is processed accurately.

The above operations will effectively improve transaction efficiency and customer satisfaction.

Credit Insurance Order Operation Process

Credit insurance order is an innovative service launched by Alibaba, which is especially beneficial to new sellers. The operation process is mainly divided into the following steps:

1. Open credit protection service: Log in to the My Alibaba backend, click on the credit protection section to activate the service, and provide corporate certification information.
2. Drafting orders: Draft credit protection orders through the “Credit Protection Service” option, which supports online drafting and uploading of attachments.
3. Fill in the price and protection method: Determine the total amount of the order and select the appropriate protection mode to ensure transaction security.
4. Submit order and confirm: Submit the order after confirming it is correct, and wait for the buyer’s confirmation.
5. Shipping and confirmation of receipt: After the order is paid, the goods can be shipped, and the buyer needs to confirm receipt after receiving the goods. The system will automatically confirm receipt after a certain number of days.

Through credit insurance orders, sellers can improve the security and credit of international transactions, which helps to achieve business.

AliExpress on-site promotion strategy

In order to increase store exposure and attract high-quality visitors, sellers can use the following promotion methods:

1. Through-train marketing: Pushing products to the top of search results through keyword screening and payment. This is a mainstream promotion channel.
2. KOL Internet celebrity promotion: Use the influence of Internet celebrities for content marketing to quickly increase product visibility and sales.
3. In-site affiliate marketing: Refer to the Taobao customer model and promote products through in-site alliances to provide sellers with additional traffic.

In short, sellers should combine these promotion methods and make a reasonable layout according to their own needs to achieve the best marketing effect.

Through the integration of the above content, cross-border e-commerce sellers can better understand AliExpress’ operational details and promotion strategies, thereby improving the overall performance and sales performance of the store.