Nov 09 2024

AliExpress Maternity and Baby Products Operation Strategy and Store Management Guide

As a world-renowned e-commerce platform, AliExpress provides sellers with a broad market space. Maternity and baby products are one of the popular categories on AliExpress, and its operation strategy and store category management are crucial for sellers. This article will delve into the operation strategy of AliExpress maternal and child products and answer the question of whether one AliExpress store can sell multiple categories.

1. AliExpress maternal and child products operation strategy

Selected high-quality products

In the field of maternal and infant products, product quality is directly related to the health and safety of babies. Therefore, sellers need to strictly screen suppliers to ensure that the products they sell meet international standards and consumer expectations. By providing high-quality and safe products, we establish a trustworthy brand image and win the trust of consumers.

Adhere to compliance standards

Maternity and baby products are subject to strict regulations and standards around the world. Sellers need to pay close attention to relevant regulatory developments to ensure that the products they sell comply with all applicable compliance standards. This not only avoids potential legal risks, but also improves consumer purchasing confidence.

Provide detailed product description

When consumers purchase maternal and infant products, they usually need to know detailed information about the product, such as size, material, usage, etc. Sellers need to provide accurate and detailed product descriptions with high-quality pictures to help consumers better understand the products, thereby improving the shopping experience.

Establish a professional after-sales service team

Maternal and infant products involve consumers’ family life, and the quality of after-sales service is directly related to consumer satisfaction. Therefore, sellers need to establish a professional after-sales service team to quickly respond and solve user problems to ensure that consumers have a good experience during the shopping process.

Use social media for promotion

In addition to the AliExpress platform itself, sellers can also use social media platforms to build brand communities and establish closer ties with potential users. By publishing content such as parenting knowledge and product introductions, we can attract the attention of target users and increase brand awareness and reputation.

2. AliExpress store category management

As to the question of whether AliExpress stores can sell multiple categories, the answer is yes. AliExpress allows sellers to set up multiple categories in one store to meet the diverse needs of consumers. However, this does not mean that sellers can pile up categories at will and ignore the overall image and product mix of the store. In order to ensure the professionalism and user experience of the store, sellers need to pay attention to the following points:

Maintain consistency in store design

Although the store sells multiple categories, the design and naming of the store should be consistent to reflect the unified image of the brand.

Rationally match products

Sellers can reasonably match products according to the characteristics of different categories to increase the average order amount of the shopping basket. At the same time, we should also pay attention to the complementarity and correlation between products to increase consumers’ willingness to purchase.

Account management

When selling multiple categories, sellers need to set up separate account management to ensure that orders and financial information of different categories can be clearly managed. This helps sellers better understand the sales of various categories and provides data support for future operating strategies.

3. Effective methods and strategies for managing multiple AliExpress stores

In today’s fierce competition in cross-border e-commerce, many merchants choose to open multiple stores on the AliExpress platform to expand the market and improve sales performance. However, managing multiple stores is not an easy task and requires merchants to develop appropriate strategies and methods to operate effectively and achieve success. Here are some suggestions and practical methods for managing multiple AliExpress stores:

Set a unified brand image and strategy

Before opening multiple stores, merchants should first clarify their brand image and core competitive advantages, and formulate corresponding strategies. This can ensure that each store maintains consistency in product selection, publicity and promotion, etc., and improves the overall brand influence.

Division of labor and cooperation to establish a professional team

For the management of multiple stores, merchants can consider establishing a professional team to be responsible for the operation of different stores. Each team member is responsible for a specific store and carries out targeted product shelving, customer service, logistics tracking and other tasks to improve efficiency and reduce confusion.

Choose the right product management tool

AliExpress provides some product management tools, such as product batch upload, inventory management, etc. Merchants can make full use of these tools to conveniently and quickly manage product information in multiple stores, reducing errors and duplication of work.

Perform data analysis and evaluation

By analyzing store sales data, merchants can understand the operation of each store, discover problems in a timely manner and take corresponding measures. At the same time, we conduct competitor analysis and market research, optimize product selection and pricing strategies, and enhance store competitiveness.

Build good customer relationships

As an international e-commerce platform, AliExpress has different consumer demands in different countries and regions. Merchants need to carry out targeted publicity and services based on the cultural background and consumption habits of different regions. Establishing good customer relationships can improve customer satisfaction and loyalty, thereby increasing store sales.

4. AliExpress maternal and infant safety seat export regulations

As global consumer demand continues to grow, AliExpress, as a global cross-border e-commerce platform, has been committed to ensuring the compliance and safety of goods to provide a safe and fair trading environment and enhance consumption experience. In order to meet the compliance and safety requirements of various countries, AliExpress requires that the products released by merchants must comply with the relevant laws and regulations of the target market. Especially for goods sold to European regions, they must strictly comply with the EU’s commodity compliance and commodity safety requirements.

The importance of product compliance

Commodity compliance is the key to protecting consumer rights and interests, and is also the basis for establishing merchant credibility and long-term operations. Non-compliant products may lead to adverse consequences, harm the interests of consumers, and even trigger legal disputes. Therefore, AliExpress requires merchants to ensure that the products they provide comply with relevant local laws and regulations in the country of sale.

Compliance requirements for specific categories

AliExpress has formulated specific compliance requirements for different product categories. This article will focus on safety seat products in the maternal and infant category.

Product certification requirements

Safety seats produced in China must obtain domestic 3C certification.
Safety seats sold in Europe must have EU ECE certification.
Safety seats sold in the United States must comply with FMVSS 213 standards.
Safety seats sold to Russia must have EAC certification.

Requirements for product main image release

Sellers must upload at least one authentic product image or product packaging image with a clear certification mark. The certification mark of the product must be consistent with the content filled in the certification attributes of the product.

Commonly illegal products

Items other than child safety seats are listed in inappropriate categories.
Non-car child restraints are posted in an inappropriate category.
The product does not meet product certification and main image publishing requirements.

5. Summary of maternal and infant categories on AliExpress

The maternal and infant industry has only grown in popularity in recent years, becoming a popular and competitive market for AliExpress. There will be many sub-categories in the maternal and infant category, including but not limited to:

Maternal and baby products

Feeding scene: silicone plate, water cup, bib, bottle holder;
Care scene: teether, toothbrush, shower cap, hair clipper, care set, bath towel;
Sleep Scene: sleeping bag, pillow, four-piece set.

Maternal and infant major supplies

Travel scenarios: strollers, safety seats, breast pumps, carriers, mommy bags, etc.;
Home Scene: Fence, climbing mat, crib, dining chair, disinfection cabinet, bottle warmer, food supplement machine.

Maternity and baby clothing products

Fashionable daily wear: jackets, pants, leather shoes, boots, hats, bags, etc.;
Festival Outfits: Festival clothing is in greater demand;
Surge in demand for IP: Disney Princess series, Marvel series, Paw Patrol, Peppa Pig, and brand co-branded models are in great demand.

Combine big data according to the categories sold

Color selection: Blue, green, and pink are colors together;
Product quality requirements: Even if sales are good, there are higher requirements for product quality;
Softness selection: Most newborn products are made of silicone, and people will choose to compare the softness.