How to use AliExpress through-train advertising and promotion techniques to improve sales results
On the AliExpress platform, through-train advertising is an important tool for sellers to promote their products, which can significantly increase product exposure and sales. This article will combine multiple reference articles to discuss how to carry out efficient through-train advertising promotion on AliExpress to obtain the best advertising effect.
1. Choose products suitable for promotion
Choosing the right product is fundamental to improving advertising effectiveness. Popular products or new products are more likely to gain attention, and sellers can filter products based on market demand, competition and user preferences. In addition, precise positioning of target users is also the key to improving advertising effectiveness, including selecting relevant keywords, geographical positioning, and crowd positioning, so that ads can reach potential customers more effectively.
2. Set a reasonable promotion budget
Reasonable budget setting is crucial to advertising effectiveness. A budget that is too low may result in insufficient ad exposure, while a budget that is too high may result in a waste of resources. Sellers should flexibly set daily budgets based on product characteristics and promotion needs, and make timely adjustments to ensure the best results.
3. Keyword optimization and regular advertising optimization
The selection and optimization of keywords are extremely important. Sellers can increase the display opportunities of advertisements by adjusting keyword bidding. At the same time, we regularly monitor advertising data, analyze user feedback, and adjust keywords and promotion strategies to ensure that advertising continues to work. In addition, updating advertising creatives and optimizing copywriting are also effective ways to increase click-through rates and conversion rates.
4. Make use of the tools and services provided by the platform
AliExpress Express provides a variety of tools and services to help sellers manage advertising more efficiently. This includes keyword recommendations and competitor analysis, tools that sellers can use to optimize their advertising strategies to improve performance. Gold medal sellers can also enjoy more advertising privileges and traffic support, such as upgrading the right-hand express advertising space and bidding opportunities for first-class advertising space, thereby further increasing exposure and click-through rates.
5. Understand costs and fees
Merchants opening AliExpress stores need to understand the actual operating costs, including advertising costs, production costs, packaging, transportation and labor costs, etc. Generally speaking, marketing and promotion expenses account for at least 10% of total sales. Reasonable control of various expenses is the basis for improving profitability.
6. Set up an effective advertising letter template
When communicating with potential customers, it is important to set up an appropriate letter template. Sellers can attract customers by confirming their points of interest, building trust, creating a sense of urgency, and increasing the frequency of communication, thereby increasing conversion rates.
To sum up, sellers should comprehensively consider product selection, budget setting, keyword optimization, advertising tool application, cost control, customer communication and other factors when conducting advertising promotion on the AliExpress platform to achieve the best results. Best promotion effect.