AliExpress store comprehensive setup guide: detailed analysis from logistics to promotion

Opening and successfully operating a store on the AliExpress platform is a systematic project, involving logistics setup, product release, event promotion and other aspects. This article will introduce you to the setting methods and techniques in these aspects in detail.

Logistics settings

Logistics settings are an integral part of AliExpress store operations. Reasonable logistics settings can not only save costs, but also improve buyers’ shopping experience. Sellers can use the freight template function provided by AliExpress to simplify the logistics setup process. Freight templates include standard freight, seller-borne freight, customized freight and other methods. By setting shipping templates, sellers can set different shipping strategies for different countries and regions to better attract buyers.

Shipping process

For new stores, reasonable delivery process settings are equally important. First, choosing the right warehouse location can reduce transportation costs and shorten logistics timeliness. Secondly, determine a reasonable delivery time to ensure that orders are processed in a timely manner. Finally, choose a reliable logistics service provider, take factors such as freight, timeliness, and after-sales service into consideration to establish a good cooperative relationship.

Store holiday settings

When it comes to holidays, sellers can respond by extending delivery times or removing products from the shelves. The operation method to modify the delivery date in batches is: log in to “My AliExpress”, click “Product Management – Manage Products – On Sale”, and then click “One-click to modify the delivery date”. In addition, sellers can also remind buyers by adding relevant notifications on the store homepage.

Promote country settings

The AliExpress platform allows merchants to choose promotion countries according to their own needs. By setting promotion countries, merchants can focus resources on specific markets to improve promotion effects and sales conversion rates. Merchants should choose appropriate target countries for promotion based on the characteristics and positioning of their products.

Price and inventory settings

When publishing a product, sellers need to set the price and inventory of the product. Including the smallest unit of measurement, sales method, color, shipping location, price, inventory, range pricing and wholesale price, etc. Different prices and inventories can be set for different shipping locations.

Store details description settings

The product details description is a window for buyers to understand the product. It should comprehensively display the advantages, usage, precautions, etc. of the product. Detail description settings can be made using either the old editor or the new editor, which has better multi-language translation capabilities.

Packaging and logistics settings

The fourth part of product release is the settings of packaging and logistics, including delivery date, logistics weight, logistics size, freight template and service template, etc. Reasonable packaging and logistics settings can improve buyer satisfaction and reduce disputes caused by logistics issues.

Collocation activity settings

Matching activities can increase the unit price per customer. Sellers can create matching packages through the “Store Activities” option under “Marketing Activities”. Each account can create up to 15 matching packages, which will only be displayed on the APP.

Basic store settings

After the store is opened, you need to set the store type, avatar, name and second-level domain name. The store name must end with “Store”, and the second-level domain name should reflect the seller’s rights.

Set multiple languages

Adding multi-language templates to the store can make it easier for buyers to choose the language of their own country to access. This is done by adding custom content to your store and entering the appropriate code.

Accurate product category settings

Correct category settings can help improve product search rankings. Sellers can determine the category of a product by searching for keywords and refer to similar product settings.

Set keywords

The three keywords under the title should be related to the product and have search volume, which will help increase product exposure.

Store-wide discount settings

The store-wide discount tool can attract more traffic, and sellers can set discounts for different marketing groups as needed.

Instant discount setting upon purchase

The instant discount tool can stimulate buyers to spend more. When setting it up, you need to refer to the store’s unit price data and set reasonable preferential conditions.

Reasonable product grouping

Reasonable product grouping can improve buyers’ shopping experience, and it is more appropriate to divide the groups according to product classification.

Avoid campaign setup errors

When setting up activities, sellers should pay attention to check whether the denomination and order amount are correct to avoid losses caused by setting errors.

SKU setting rules

Properly setting SKUs can help merchants better manage inventory, increase product exposure, and improve customer purchasing experience.