AliExpress store management and through-train promotion optimization strategy
On the AliExpress platform, store management and through-train promotion are key links for sellers to increase sales and expand market share. This article will provide sellers with a series of practical guidance and suggestions from various aspects such as store management, through-train promotion settings, promotion time selection, and handling of restricted promotions.
1. Store Management
Product information management
- Product review: The submitted product information must comply with Alibaba’s information release standards, and the review cycle is usually 1 to 3 working days. Once approved, the item will appear under the “On Sale” tab.
- Product modification: Under the “Product Management” tab, select the product that needs to be adjusted, modify the information through the “Edit” function and submit it for review.
- Products on and off the shelves: The validity period of AliExpress products is divided into 14 days and 30 days. After expiration, it will automatically transfer to the “off the shelves” status. Sellers can relist items in this status.
Store level name change
- Operation steps: After logging in to the AliExpress seller account, enter the management center, find “Store Settings”, edit the level name in the store information, and finally save the changes.
- Note: Make sure the new name complies with platform specifications, keeps the name unique, and makes sure it’s clear.
2. Through train promotion
Definition and advantages
AliExpress Express is a promotion method based on pay-per-click, which can help merchants accurately locate target customers and increase exposure.
Cost control
- Keyword selection and bidding: Set the maximum price per click based on budget and needs, and optimize keywords and ad copy to increase click-through rates.
- Advertising effect monitoring: Use the tools provided by the platform to monitor advertising effects and adjust delivery strategies.
Promotion time settings
- Understand visitor characteristics: Obtain the peak hours of visitors through data analysis, and choose promotion time accordingly.
- Consider time zone differences: Adjust promotion timing for different markets.
Troubleshooting
- Reason for limited promotion: There may be a problem with the product or promotional factors.
- Method: Check product information and promotion settings, and re-list if necessary.
Improve exposure and conversion
- Keyword Optimization: Choose high-scoring keywords and make sure they are relevant to your product.
- Product information quality: Improve product descriptions and improve image quality.
- Bidding strategy: Adjust bids to stay competitive.
3. Social network promotion
In addition to through trains, social media is also an important means of promotion. Through platforms such as Facebook, YouTube, and Instagram, sellers can expand their brand influence and attract potential customers.
4. Special event promotion
During major promotions such as 3.28, rationally plan crowd bids and search term bids to avoid competition during peak periods and choose a suitable time period for promotion.
Summary
To sum up, through effective store management, precise through-train promotion, reasonable promotion time settings and the assistance of social networks, sellers can achieve business growth on the AliExpress platform. When faced with problems such as limited promotion, promptly investigating the causes and taking corresponding measures can also help sellers overcome difficulties.