Detailed explanation of AliExpress product release process and data analysis

In online transactions, buyers cannot directly contact the product and can only rely on the product’s pictures and descriptions to make purchasing decisions. Therefore, it is crucial to describe the product accurately. This article will introduce in detail the product release process on the AliExpress platform and explore how to use data analysis to improve product performance.

Product release process

1. Enter product release page
   After logging in to your AliExpress account, click “Publish Product” on the left to enter the publishing page.

2. Choose the right category
   Sellers need to choose appropriate categories based on product characteristics so that buyers can find the products more easily.

3. Fill in the basic attributes of the product
   Including system-defined attributes and custom attributes, detailed and accurate information can help increase product exposure.

4. Write an engaging title
   The title should be concise and clear, including the product name, core keywords and important attributes, and avoid stacking synonyms.

5. Set high-quality product images
   You can upload up to six pictures to fully display product features and increase buyer interest.

6. Configure product variants with different attributes
   For products of different colors or specifications, prices and inventories need to be set separately.

7. Write product description
   The description should highlight the advantages and features of the product and avoid duplicating title content.

8. Packaging information settings
   Accurately filling in the weight and size after packaging will directly affect the freight calculation.

9. Set shipping template
   You can choose a novice freight template or a customized freight template, and logistics costs must be confirmed in advance.

10. Other information settings
    Including product grouping and validity period selection for easy management and display.

After completing the above steps, submit the product for review. Feedback results are usually received within 24 hours.

Data analysis and product life cycle

Data analysis is no longer just a pile of numbers and charts, but runs through every aspect of the product life cycle. AliExpress provides a variety of tools to help sellers understand and apply data to achieve accurate decisions.

• Product data analysis
  On the “Product Analysis” page under “Data Aspects”, sellers can view detailed data of each product, such as exposure, click-through rate, etc., and export Excel tables for further analysis.

• Specific product data
  For a single product, you can understand its performance through key indicators such as search exposure and conversion rate, and optimize product settings accordingly.

• Product Life Cycle
  It is divided into four stages: introduction stage, growth stage, maturity stage and decline stage. Sellers need to extend the maturity period of their products through various strategies and continue to develop new products to adapt to market demand.

Platform rules

In order to protect the interests of both parties to the transaction, AliExpress has formulated a series of rules, including but not limited to the list of prohibited and restricted goods, the authenticity requirements of product descriptions, etc.

1. Banned and restricted sales rules
   Make it clear which products cannot be sold on the platform and publish a specific list.

2. Basic Rules for Publishing Products

   • Maximum number of online products
     Different sales plans have different product quantity limits.
   • The product is as described
     Sellers need to ensure that product descriptions are true and correct.
   • The product is in normal use
     The goods sold should be usable within a reasonable period and have no safety hazards.

Following the above processes and rules can not only effectively improve product release efficiency, but also better grasp market dynamics through scientific data analysis methods, thereby promoting business growth.

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Reference materials:
Introduction to the product publishing process on AliExpress
AliExpress product data analysis and life cycle interpretation
AliExpress platform product publishing rules