Detailed explanation of independent marketing activities of AliExpress stores and application guide for overseas warehouse permissions

1. Independent marketing activities

1. Limited time limited discount

Using the limited-time limited discount tool, sellers can get additional exposure opportunities. When the items in the buyer’s shopping cart or favorites are discounted, the system will automatically send notifications to increase the purchase rate. In addition, products discounted through the limited-time limited discount tool will also have the opportunity to be displayed on the first page of search results to increase exposure. It should be noted that the limited-time limited discount event must be created 12 hours in advance, and once created, product information cannot be edited unless you exit the event 12 hours before the event starts.

2. Instant discounts for all stores

Shop-wide instant discounts allow sellers to set promotion rules of “Y yuan off purchases of X yuan” based on their own business conditions. This strategy can effectively stimulate customers to buy more products and increase the unit price per customer. It is worth noting that the store-wide instant discount event must be created 48 hours in advance, and the start and end dates of the event must be within the same month.

3. Store coupons

Sellers can set the discount amount and usage conditions independently for store coupons, and buyers can use them within the validity period after receiving them. This method can not only promote immediate consumption, but also enhance the loyalty of old customers and bring more traffic to the store. However, only sellers who have opened an AliExpress store can participate in store coupon activities.

4. Store-wide discounts

Sellers can set store-wide promotional discounts based on different product profit margins to attract more customers to place orders. It should be noted that if the store-wide discount event overlaps with the limited-time limited discount event, the latter will have higher priority. In addition, the products in the store-wide discount event are not locked immediately when they are created, but will be locked 24 hours before the event starts.

2. Application for overseas warehouse permissions

1. Application process

The application process for overseas warehouses on Alibaba’s AliExpress platform includes steps such as submission of review materials, review of materials, signing of the agreement, and successful application.

2. Notes

• Both main accounts and sub-accounts can register, and they will receive corresponding permissions upon success.
• For the use of third-party overseas warehouses, supporting materials such as the cooperative logistics provider code, contract photos, and background screenshots are required.
• For self-operated overseas warehouses, detailed information such as overseas warehouse address, delivery certificate, customs clearance certificate and warehouse photos must be submitted.
• If the review fails, it may be due to reasons such as no overseas inventory, incomplete information, or the geographical location is not within the platform’s support range.

It can be seen from the above introduction that whether it is independent marketing activities or overseas warehouse permission applications, sellers need to be fully prepared in advance and strictly abide by the platform regulations in order to better utilize these functions to improve performance.