AliExpress store operation strategy: from operating expenses to store decoration

The competition on the AliExpress platform is becoming increasingly fierce. How to stand out among the many stores has become a problem that every seller must face. This article will integrate AliExpress operating expense model, store operation strategies, new store operation strategies, data analysis, etc. to help sellers better understand the key points of AliExpress operations.

AliExpress operating expense model

There are two main operating expense models for AliExpress: one is a pure commission model, and the other is a basic service fee plus commission model. The pure commission model has lower costs for sellers, but lacks a long-term incentive mechanism for agent operators, which may lead to a decline in service quality. The basic service fee plus commission model can ensure the balance of interests of both parties and is more suitable for long-term cooperation.

Store operation strategy

1. Select product categories: Market research is the basis for product selection. Product categories need to be determined based on market prospects, capacity and competitor situations.
2. AliExpress product selection: Prepare 5 to 10 low-priced traffic-driving products.
3. Diversification of products: Products should be divided into three types: money-making, filling and traffic-driving.
4. Optimize product titles and keywords: Correct titles, categories, and attributes can help improve rankings.
5. Store decoration: including store signs, freight templates, service templates, etc.
6. Follow store updates: Avoid infringement issues.
7. After-sales service: Handle customer disputes in a timely manner.
8. Participate in platform activities: Increase store exposure.
9. Giving small gifts: Increase the rate of positive reviews.
10. Update products regularly: Keep your store active.

New store operation strategy

1. Branding: Design professional logos, posters, etc.
2. Optimize keywords: Choose high-frequency keywords.
3. Platform advertising: Increase exposure.
4. Social Media Operations: Expand influence.

Data analysis

1. Backend data: store analysis, product selection experts, industry intelligence.
2. Through-train data: account report, product report, keyword report.
3. Three major positionings: store positioning, product positioning, and marketing positioning.

Professional operation knowledge points

1. High-click main image shooting tips: Ensure image quality and visual effects.
2. Supplementary picture suggestions: functions, scenes, accessories, etc.
3. High conversion rate details page planning ideas: Arouse interest, stimulate demand, and win trust.

How to effectively carry out AliExpress promotion operations

1. Store Optimization: Beautiful and eye-catching.
2. Product quality: High quality wins trust.
3. Leverage platform events: Seize business opportunities.
4. Active traffic drainage and off-site marketing: Open up more channels.

Conclusion

It can be seen from the above that the successful operation of an AliExpress store not only requires an understanding of the agency operating expense model, but also requires mastery of all aspects of store operation, including but not limited to product selection, keyword optimization, and store decoration. , data analysis, etc. Only by comprehensively improving the overall level of the store can we stand out in the fierce market competition [[4].

By rationally using the above strategies, sellers can better understand customer needs, optimize products and services, improve conversion rates, and thereby achieve sales growth. Whether it is a new store or an old store with a certain foundation, they can benefit from it and continuously improve their market competitiveness.