AliExpress brand policy and product listing guide: brand modification, brand necessity and entry requirements

In the process of listing products on the AliExpress platform, many sellers face many questions about their brands, especially about brand modifications and brand necessity. This article will introduce AliExpress’s brand policy in detail to help sellers better understand and follow the platform rules.

Can the brand be modified after a product is put on AliExpress

Many sellers want to know whether it is possible to modify the branding of a product after it has been launched. However, according to the relevant regulations of AliExpress, the brand cannot be modified after the product is put on the shelves, unless a new trademark authorization certificate is provided. This provision is intended to prevent the risk of infringement, so sellers must ensure the accuracy of the brand information they fill in when initially listing their products.

The importance of brand on AliExpress

Brands on AliExpress are not just for displaying products, they also carry the merchant’s image and credibility. AliExpress’s requirement for new stores is that they must upload a certain number of products, and when listing products, sellers must choose the brand corresponding to the product. With the development of branding in the industry, [brand selection is crucial to the success of sales].

1. The identification function of trademarks: Trademarks are the logo of a company and can effectively represent the company’s image and culture.
2. Intellectual Property Protection: Trademarks enjoy the right to use and are protected by intellectual property rights. Maintaining trademarks provides protection for the interests of enterprises.
3. Brand value-added potential: Trademarks of well-known brands usually increase in value, so brand building and maintenance are also important investments for the future development of the company.

Novice sellers on AliExpress must ensure they have a trademark when joining. This can be obtained by registering yourself or licensing it to the relevant brand. If the seller does not have its own brand, it is recommended to contact the manufacturer directly to seek authorization. This can not only effectively improve performance, but also increase buyers’ trust in the product.

How to choose the store type on AliExpress

For different types of sellers, AliExpress provides a variety of store options:

• Official store: Sellers with brand supply can choose official stores, which will receive traffic support from the platform.
• Specialized store: If the seller has a source of goods from a big brand and has obtained authorization, you can consider opening a specialized store, which can use the brand’s market influence to attract buyers.
• Specialized store: For sellers who only have a company and a registered trademark and need to introduce a large number of products of different brands, a specialized store will be a good choice.

In short, the brand policy of the AliExpress platform requires sellers to choose the corresponding brand when products are put on the shelves, which is crucial to reducing fakes and improving the shopping experience. Therefore, before entering or listing products, sellers should carefully consider the selection and maintenance of the brand to ensure smooth operation of the store and compliance with platform regulations.