The basic modules of AliExpress store decoration and its decoration process
When opening a store on the AliExpress platform, store decoration is not only a key step to attract customers and increase sales, but also an important means to establish a brand image. This article will combine the content of multiple articles to introduce in detail the basic modules of AliExpress store decoration and its decoration process.
Introduction to basic modules
1. Home page carousel image
The carousel image on the homepage is an important module for displaying store features and promotional activities. Sellers can set up a carousel image at the top or middle of the homepage to display popular products, promotions, brand images, etc. Make sure the carousel images are clear and attractive, and add relevant links to guide customers to further explore the store.
2. Product classification display
The product classification display module helps customers quickly browse and select products of interest. Sellers can set up corresponding classification modules according to their own product categories and characteristics. The main product categories can be displayed on the homepage or navigation bar to facilitate customers’ navigation and filtering, making shopping more convenient.
3. Product recommendation module
The product recommendation module can help sellers promote and display specific products. Sellers can select some hot-selling or specially recommended products and display them in a prominent position on the store homepage or other pages. Through selection and recommendation, we can increase the exposure and sales of these products and guide customers to make purchasing decisions.
4. Customer testimonials display
The customer evaluation display module can increase the trust and reputation of the store. Sellers can select some positive reviews or highly satisfied customer reviews and display them on the store homepage or product page. Customers can learn about the shopping experiences of other buyers through these reviews, increase their trust in the store and products, and improve their purchasing confidence.
5. Contact module
The contact module is an important tool to help customers communicate and connect with sellers. Sellers can set up contact information modules at the bottom of the store or other appropriate locations, including customer service phone numbers, emails, online chats, etc. Ensure that these contact information are accurate and reliable, respond to customer inquiries and questions in a timely manner, and establish good customer communication channels.
Store decoration process
Background operation process
First of all, sellers need to decorate the page structure of the homepage. The top of the homepage is the converter operation page, which sellers can choose from the in-store page. After this, the seller needs to create a new version. Sellers need to click on the new version in the upper right corner of other versions to select a version template for decoration or perform key decoration of the system. After that, the seller can preview the version. If the seller has other editing needs during the preview process, he can click the edit button to add and decorate the module.
Frequently asked questions and solutions
When the seller only needs to change the decoration on the APP but keep the PC side unchanged, the seller needs a new version: the seller needs to copy the version management page to a version, and then edit the version that he wants to modify. Revise. Leave the copied version unchanged and click Publish. At the same time, sellers need to modify the online version to uncheck APP or PC synchronization decoration. And modify the offline version to cancel the synchronization decoration between APP and PC.
What should a seller do if he only edits the APP content or PC content when performing basic store decoration? To solve this problem, sellers can save the unfinished end and publish it after the decoration is completed. If the decoration on the other side of the seller has not been completed, the data will be saved as a draft as long as it is saved. The seller only needs to click Publish after the subsequent decoration is completed to take effect.
Module optimization suggestions
There is no need to shoehorn all modules. If the operational logic is to stuff all information into the front end, it will only make the homepage lose its marketing focus, waste display space, and reduce conversion rates. You must make optimizations and deletions based on your actual situation. Copying and pasting other people’s stores will not lead to a long-term profitable gameplay. You must independently form a complete and reasonable story line. When you are thinking about how to decorate better, you must consider the planning and layout according to the user’s thinking.
If you have not purchased the AliExpress store decoration template, you cannot realize the one-click decoration function. In addition, it is difficult for the templates available on the market to completely match the store’s information. It is recommended that you do what you can and match suitable modules according to your own needs.