How can AliExpress sellers optimize product titles to get more search traffic?

On the AliExpress platform, optimizing product titles is one of the key steps to achieve efficient traffic drainage. After completing the product selection, sellers need to carefully design the title to make it easier for potential buyers to find the product they are looking for. This article will explore in detail title composition, design process, and title setting techniques for different types of products.

Composition of product title

On AliExpress, titles usually consist of three parts: core words, traffic words and attribute words. Each part plays a different role in the title.

• Core words: The name of the product itself. This part should use industry hot words or words with high search volume to improve rankings and click-through rates.
• Attribute words: Describe the characteristics of the product, such as color, style, etc., such as “lace” or “handmade” to help segment customer needs.
• Traffic words: Generic words that are not specific to a product, such as “2018,” “popular,” and “latest,” and are often used to attract traffic.

Sellers can use the “three-paragraph method” to design product titles, that is, combining core words, attribute words and traffic words to form a complete product title.

Detailed process of title design

1. Data collection: Collect data for the target market, focusing on hot search words, attribute words, modifiers, store names, etc.
2. Analyze data: Get a keyword list through data analysis to identify which words can effectively attract traffic.
3. Set title: Based on the analysis results, construct a title that matches the user’s search habits.

For example, for products in the “dress” category, traffic words such as “free shipping” are designed to cater to consumers’ search habits, while “girl dress” is a core word used to clarify the product type.

Setting strategies for different types of product titles

Sellers can divide titles into three categories according to product type:

1. Best hit:

   • Features: Go all out to invest resources and strive for a competitive market.
   • Strategy: Use titles composed of core words, modifiers and attribute words to attract a lot of traffic.

2. Diversion money:

   • Features: The investment is less than that of popular models, but it focuses on expanding traffic.
   • Strategy: Combine core words, modifier words, attribute words and secondary hot words in order to realize the potential of small hits.

3. Profit:

   • Features: Responsible for the store’s natural search traffic tasks.
   • Strategy: Use the most original form, focusing on the combination of core words, attribute words and traffic words.

Through different strategies for the above three types of products, sellers can enhance the visibility and competitiveness of their products on the AliExpress platform to achieve a higher sales conversion rate.

These practical title design skills can not only help AliExpress sellers increase traffic, but also optimize customer experience, ultimately achieving steady growth in store business.