AliExpress product release process and precautions

With the continuous development of the e-commerce industry, many companies choose to publish products on online platforms to expand the market. As a professional platform with huge traffic, AliExpress has a complete product release process to help companies bring products to the market more efficiently and safely.

Register an account

For first-time merchants, the first step is to register an AliExpress account. The AliExpress platform allows free account registration. You only need to provide relevant information as required to complete the registration and put it into use. It is recommended that enterprises provide true information when registering for subsequent real-name authentication.

Publish products

Banned and restricted products

If you upload banned or restricted products that cannot be published on AliExpress, you will definitely not be able to publish them successfully. Prohibited products include but are not limited to firearms and ammunition, drugs, flammable and explosive goods, etc. Restricted products refer to items that require pre-approval, business vouchers, or authorized business before sale. For specific product categories, please refer to the “AliExpress Prohibited and Restricted Product Catalog”.

Infringing products

Products that infringe intellectual property rights cannot be published, especially when using Taobao consignment or moving tools to upload other people’s products, which may easily involve infringement of trademarks, patents, copyrights and other issues.

Search for cheating

Search cheating will result in product search rankings being low, or even account freezes or store closures.

Product release process

Preparation

Before releasing products, sellers need to complete a series of preparations such as store registration, certification, category selection, payment of technical service fees, and passing the store opening exam.

Specific steps

1. Log in to the AliExpress backend and select the “Publish Product” option.
2. Select a product category and fill in the details according to the prompts.
3. When filling in product attributes, an attribute filling rate of at least 78% must be achieved.
4. Set product titles and keywords, and be careful not to stuff keywords.
5. Upload clear product images and show the product from different angles.
6. Fill in packaging information, logistics settings and service templates.
7. Submit for review. Generally, review results will be given within 24 hours.

Notes

• Accurately fill in product attributes: including system-defined attributes and custom attributes.
• Set the product title appropriately: Make sure the title is concise, clear and accurately positioned.
• Show full product images: Use high-quality images to show them from multiple angles.
• Accurate product inventory: Check information on different colors and models.
• Detail product content: Detailed product features and advantages in the text description.

Following the above procedures and precautions, sellers can smoothly publish products on the AliExpress platform.