How to use AliExpress through-train data reports to improve store conversion rates

For any seller engaged in cross-border e-commerce, it is crucial to learn to analyze data. As an efficient promotion tool, AliExpress Express’s data reports can not only help sellers understand their own marketing status, but also provide strong support for subsequent optimization strategies. This article will introduce in detail how to view and analyze the account report, product report and keyword report of AliExpress Express, and illustrate how to effectively use this information through examples.

Complete the basic settings and start the journey of data analysis

Before you start, please make sure you have completed the product listing in your store and are familiar with the relevant rules of AliExpress Express. Next, we will introduce three different types of data reports and how to use them.

Account Report: Overview of Overall Marketing Status

• After logging in to the Seller Center, select “Through-train Marketing” in the “Marketing Activities” option.
• Enter the express backend, click “Data Report” and select the “Account Report” option.
• Here you can view data based on plan type, specific plan, or a specific time range (up to 30 days).

The account report provides data charts in multiple dimensions including exposure, click volume, click rate, cost, average click cost, number of orders, etc. to help sellers fully understand account performance. Additionally, this data can be exported for further analysis and archiving.

Product report: Detailed management of each product

• Similarly, enter the express backend through the Seller Center and select “Product Report” in “Data Report”.
• Here you can see the performance of different products in the past five months (the longest period), covering key indicators such as exposure and clicks.

Through comparative analysis of each product data, sellers can quickly identify which products have received more attention, and then decide whether they need to adjust their promotion strategies.

Keyword report: a powerful tool for precise positioning and traffic diversion

• The choice of keywords is directly related to whether the product can get more exposure. In the express backstage, select “Keyword Report” under “Data Report”.
• Analyzing core indicators such as keyword exposure, clicks, and costs will help sellers determine the next optimization direction.

Case analysis: The story behind the surge in traffic

Suppose a seller has recently noticed a significant increase in store traffic and wants to find out the reason through data reports. At this time, he will first check the account report to determine the specific period of peak traffic; then, check the corresponding product report based on this time period to find the product that contributed the most clicks; finally, combine the keyword report to analyze these high clicks The main keywords associated with the product are evaluated to evaluate their matching degree and cost-benefit ratio.

Through the above steps, sellers can not only quickly locate the problem, but also formulate reasonable optimization plans accordingly to ensure that every penny is spent wisely, and ultimately achieve a double harvest of store traffic and conversion rate.

In short, correctly interpreting and applying AliExpress express data reports is of immeasurable value in improving store operation efficiency. I hope every seller can benefit from it and take their cross-border e-commerce business to the next level!