Detailed explanation of AliExpress through-train rules and optimization techniques

Overview of through train rules

AliExpress Express is a powerful promotion tool designed to allow sellers’ products to be displayed at the top of the search results page through competitive bidding. In order to better understand and use through trains, sellers need to understand its rules and operating techniques.

Ranking rules

The through train ranking rules are mainly affected by two major factors: promotion score and bid. Promotion score plays a key role in the overall ranking, mainly based on four factors: product information quality, product and keyword matching, product rating and store rating. Only with excellent promotion scores and competitive bids can you be ranked on the homepage. If the promotion score is good, no matter how high the bid is, it will not be ranked on the first page.

Deduction rules

No fees will be deducted for the display and exposure of through-train products, only valid clicks from customers will be deducted. The deduction is related to the seller’s promotion rating and bid, and the actual deduction will not exceed the seller’s bid.

Promotion methods

There are currently two promotion methods for through trains: key promotion plans and quick promotion plans. The former is used to create popular products, while the latter is convenient for testing products. Both methods have their own advantages. The system can show sellers products that have performed well recently based on recent data.

Optimization Tools

The through train provides a variety of optimization tools, including product selection tools, keyword tools, product quality diagnosis and position grabbing assistants. The product selection tool helps sellers select products through indicators such as hot searches, page views, order volume, and conversion index; the keyword tool allows sellers to search for more related keywords and conduct searches based on tags (such as high-traffic words, high-conversion words) filter.

Data effects

Through the data effects, you can see the seven-day exposure, seven-day clicks, seven-day click-through rate, seven-day total spend and seven-day average click spend. The data comes from all products being promoted, and can also be customized to view the promotion effect of each product.

Account Management

The account center provides functions such as account balance inquiry, recharge records, and balance reminders. Sellers can monitor account status through this interface to ensure there are sufficient funds to support promotional activities.

Search ranking principle

The goal of AliExpress search rankings is to recommend the best products and services to buyers. Whoever can bring the best purchasing experience to buyers will have their products ranked higher. During the ranking process, the platform will always adhere to the principle of fairness, giving sellers with good performance more exposure opportunities and sellers with poor performance less or even no exposure opportunities.

How to check AliExpress product ranking?

Log in to the AliExpress seller platform, enter the backend navigation bar, and find the “Product Management” option. Scroll down the page, find and click “Ranking Query Tool”. In the ranking query tool, enter keywords, select product categories and countries. AliExpress only allows querying the rankings of the first 20 pages, thus limiting the scope of ranking results.

Conclusion

It is important to understand how AliExpress checks rankings. By using AliExpress’s ranking query tool, sellers can monitor the position of products in search results. At the same time, attention should be paid to optimizing key factors such as topic matching, product relevance, and product quality and evaluation. By accurately selecting keywords, perfecting product descriptions, and optimizing product images, sellers can improve their products’ ranking in search results and attract more attention from potential buyers. Continuous optimization and improvement will help sellers stand out in the highly competitive AliExpress platform and gain more sales opportunities and business growth.